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Tribalism - Speaking The lingo

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This is another excerpt from my book due out November 5th - “Social Traffic”

Always remember that the people you are marketing to are your online community. They are a community of people supporting your services, attending your events and communicating directly with you. If you want more people to contact you for services, manage their events or to buy your products, then it is important to build initial trust and credibility first.

Secondly, you need to be an active part of the community itself. Participate with the audience, ask them questions, discuss ideas, share thoughts, request feedback. This communication helps people in opening themselves up to you and become more inclined to use your services or attend your parties later on. Also, it is the best way to get a feel for audience expectations and early feedbacks of your events. Credibility comes from sharing insight, discussing thoughts and adding value to conversations. When people start to respect your opinion as a good one, they will become more inclined to becoming your customers.

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The escalating online trends in social media, the increase in fancy new gadgets - all of these factors have paved ways for you to communicate with your market on more direct levels. This direct interaction brings you to downright human levels and potentially breaks all gaps between you and your customers. You can talk to them. You can listen to them. You can communicate with them. You can build loyalty. You can build relationships of trust. You can do so much, just by leveraging different tools to form a bridge between you and your customers…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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  • Insightful read. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.
  • jendara
    People have a desire to belong. They crave to be part of a group, they love feeling a part of something. But people are also are hungry for a leader. They want to be inspired and lead. Correctly and ethically tapping into these to desires that virtually all humans have can lead us to become successful.
  • I think this is the most fascinating aspect of social media. In order to build a community, you need to be an active part of that community, and this is not something you can fake. People are resistant to being sold anything so insincerity will be caught on quite early by your community. The only way to achieve a healthy following is through influencing people and a big part of this can be realized through active communication and responsiveness.
  • My blog post this morning about spiritual spam http://onewhoseekshisface.blogspot.com/ is all about "speaking the lingo" and not alientating people when what you are trying to do is form relationship.

    This article by Simon U Ford gives a great background on how to become credible, which comes from adding value and building trust.
  • Simon I find that online, people tend to "speak" to a portion of their life through various different tribes. It is unusual to see the whole self represented. Twitter was the first place that I linked not only to my business blogs, but to my blog on faith, which truth be known, is really the most important part of who I am and the legacy that I want to leave. On EventsListed.com and Social Traffic, I've also chosen to expose all dimensions of me versus just being CEO, mom, entrepreneur, author, speaker or "one who seeks His face" exclusively.

    The cool thing about exposing your multiple dimensions, you actually can connect not just to one tribe (business people in your industry niche), but you can extend that reach to many tribes, each one that shares one common thread that is woven through this tapestry that we call life. One of my favorite books (besides Social Traffic of course) is the Grand Weaver by Ravi Zacharias. Talk about a great strategy book for life!
  • Simon, I've been enjoying reading the ENTIRE book about Social Traffic and this is certainly at the "heart" of what you've shared in more detail.
    I would highly recommend your book to anyone interested in this type of information!
  • annewalshcoach
    new technology is taking the geography out of the tribe. I experience connections to people all over the world using this new technology. And that has been wonderful. Curious to hear about maintaining the balance between learning to speak a group's lingo and maintaining your own authentic voice. Beause surely part of developing trust is having that authentic voice...curious to hear what your thoughts are...and do we choose the tribe or does the tribe choose us??? Anne
  • DebbieZachry
    Taking the time to attract and nurture the relationships and spend time developing your community (your tribe) is key to being successful in whatever your niche happens to be. People have an innate need to belong. Spend time cultivating those relationships and you will have a loyal tribe of friends & followers.
  • Guest
    With all respect to Shel Israel, (which I don't know,)or at least to what you said he sais, I don't think it is about our DNA but about the level of our evolution as human beings and apparently we are not all on the same level. It's about what makes us emotionally secure. When people are emotionally individuals (e.g other then concensus emotionally secure people), then they are able to try something different, they are able to dare. (my English is terrible, but I can try once again if someone likes me to.)
  • I hear what you're saying, aviavia: A certain deep level of comfort is required before most of us feel ANCHORED ENOUGH to try something new. This is in addition to our assessment of WHO is introducing this new thing. So, in the end we have this: Deeply anchored people are generally willing to try something new, but IF and only IF the way-pointer is found worthy enough (over time) to trust. I believe that is the source of the old adage: Time will tell.

    Peace and Love,
    DeeJay
  • The concept of communicating with your "tribe" has not changed. However, the way communication and relationships develop and grow has significantly changed as Simon says above. People form an opinion based on what you know, rather than what you look like and the way you dress. Chances are they already have an opinion about you, before they even listened to your voice and/or spoke to you in person.
    Naturally, this puts the emphasis on the information you provide and the attempt you make to reach out to others through written words. An interesting, but powerful, shift!
  • For an interesting demonstration of relationship dynamics over the internet vs face-to-face, please take a look at http://hubpages.com/hub/Word-Press-and-Disabilt....

    Peace and Love,
    DeeJay
  • When building relationships within online communities or tribes I agree that is is imperative that we speak the same language.

    One of the easiest ways to develop initial rapport is to speak the same language, and no one will listen to someone that don't have some level of rapport with, but I would go one step further and state that people identify, follow and listen to someone that they want to become or that they want to emulate in some way.

    Doug
  • In etymology (the study of word origins) the word 'admire' is closely related to 'mirror' (see: http://www.etymonline.com/index.php?search=admi...). This ties in directly to what you're saying, Doug. We, as human beings, have always been ready to listen to; to pay attention to those we admire. We tend to want to reflect those we admire and are drawn closer to them or it. (Witness: sports memorabilia craze, voyeur journalism, etc.)

    P&L,
    DeeJay
  • Web 2.0 has certainly made our view of the term 'community' change from one of a regional, and possibly class derived, group of families, friends and individuals to a global connection of similar minds or thoughts on a certain subject or subjects. This allows us to move freely from one community to another if we chose and to connect those communities and the individuals within it by word of mouth, creating the potential for a wave of movement across the net.

    The tribe takes this a step further I believe as we expect more from a tribe than a community on a sub-conscious level. We accept the flaws within a community while we demand loyalty and trust from the tribe and a level of unity which we can use to create our own feelings of belonging and security. We also demand more from the tribal leader than those within our communities of choice.

    What does this offer for the online marketer?

    When you know your niche, who you are and who you are not, and you have taken the time to cultivate and connect to your audience you must speak the language of the tribe but also you must lead the tribe through whatever it takes to get them to where they want to be.

    If the tribe want blood from you, you better be ready to shed some.
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