Social Media Strategies

This is a continuation of my previous post on using videos for your marketing campaign. I’m going to discuss a tool that can help you get your videos out. Traffic Geyser has been specifically designed just for improving search engine rankings and is thus a useful tool to have. If the success of your business depends on how much traffic is directed to your sites, then consider Traffic Geyser an important investment in your marketing efforts.

- it bookmarks your video submissions automatically and creates podcasts to directories

- it help increase Google rankings by increasing your visibility

- it has a wide distribution to multiple video sharing sites. Almost as soon as you upload your video here, it directs it to all these sites for you.

To get people to visit your sites after watching your videos is important to measure the success of your video campaigns. You should (whenever possible) add elements of your brand (e.g. logo) to the screen, either throughout the video (in a corner) or at the end. This helps people remember your brand. The other thing that you should almost always do is show your URL and speak it out verbally as well.

If you have made the video well, then you probably have a call to action for the viewers. This can be anything from signing up to follow you, visit your website, buy your products, become member of your online community, subscribe to your blog or spread the video to their friends.

If you can add a “cliffhanger” moment for them at the end, that may compel them to visit your site or wait anxiously for your next video. Make them interesting and interactive.

Another important thing to keep in mind is that you should add your URL to the video description as well. This is where they can easily click to visit your site and learn more about your products or services. Videos are incredibly powerful and we all need to form our own video sharing strategies and learn from each others successes…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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