Social Media Strategies

Video marketing can be described as the generation of different movie clips for the objective of advertising the organization's products. Once these movie clips are designed, it is important for proprietor to spread them successfully in order for prospects to see what these movie clips have to say about the provides and solutions of the business.

I love the creativity of this marketing idea with Heinz. Interested in how they knew there demographics were all on you tube? Seems you tube would help any marketing campaign??

What and excellent way to get your fans who may be abundant in creativity create the marketing piece for you. It cuts down costs, creates buzz and sources the best of the best in terms of ideas.Everyone leaves happy.

Great post on an effective campaign by first checking where the market was. Makes so much sense to know your demographics and where to find them. Very powerful having such a huge cash prize which drew so many folks competing. They all were exposed to the brand as were their friends.

Great step by step knowing bloggers spread the word for them. What an inexpensive way to parlay a campaign. Great job by Heinz leveraging themselves and yet it is something any of us could follow and repeat. Having people feel the association and then spreading the word through video was brilliant! Thanks Simon!

Well case studies can be really helpful, Now I am going to have to search for the campaign as I must of lived under a rock.

Hope the link was back up there.

Ok Blond moment over, campaign ad was great, what a fabulous idea.

That winning commercial won, no doubt, because it was BRILLIANT in it's simplicity and FOCUS on the product. It said EVERYTHING the maker could possibly have wanted to say without a single sound or word, just instance after instance of immediate SOCIAL PROOF. Madison Avenue, at its height, could NOT have done better. Heinz got quadruple (more!) than its money's worth on this campaign. I hope the responsible Heinz executive was amply rewarded for green-lighting this. S/he used social media with deft aplomb generating a ROI that could not have been done any other way. Wowzers! What an example for us all to learn from.

Simon, I also thought the site (http://videocontests.wordpress...) you referenced for seeing the winning vid was interesting as a:
1.) Resource we can use to get ideas from for our various future video campaigns and
2.) Host for any video contest we might decide to create. The existence of this site means mounting such a contest would NOT have to start from SEO-scratch since we'd benefit from the Google Juice already accumulated there (the same way we get Juiced by getting articles accepted by EzineArticles.com)

Woooooo! Hoooooo! And the Sterling Actionables just KEEP ON coming!

Thank you, Simon.

Peace and More Love to You,
DeeJay

I agree that this was a great campaign, but do you really think they "got a horde of lifetime customers" or did they just spark up the interest of their already lifetime customers?

To paraphrase uber-[anywhere]marketer and business consultant, Jay Abraham -- just a bit, I'd say: Lifetime customers pass on their lifeSTYLE habits, especially if that product is interestingly sparked from time to time. Wise companies NEVER take their existing customers for granted. Wise people NEVER take their Friends for granted.

Looks like Heinz has a healthy mix of both! ("Hey! Pass me the ketchup!" They're not AS branded as Kleenex, whose brand name IS the referenced name EVERYbody uses for disposable tissue, but it'll do. What brand do Americans see in their minds when they think ketchup? EVERYone I know passes Heinz, and so did their mothers!)

Peace and Love,
DeeJay