Social Media Strategies

When you post videos to Youtube you need to optimize the video first by adding the right title and tags. The best tactic to get this right is to search Youtube with the same phrase you want to rank for. Simply open the number one video and copy their titles and tags. Then you need to get the video’s views up. You can do this by watching it over and over and having friends, staff and family do it as well or you could download a Firefox plugin called Reload Every. Reload Every allows you to set your browser to reload at set intervals automatically so you can go to bed whilst the video plays over and over again, by morning its had hundreds of views. Youtube limit the number of views they allow from a single IP addresses but you can get it to well over 100 this way and then there’s the friends and family who may help give your video some credibility to get it started. This is to get the ball rolling, since people won’t watch a video that has not been viewed.

The next thing you want to do is guide the Youtube algorithms to recognize your video against certain search phrases. You want to again get your friends, family and staff to search Youtube using your phrases and selecting your video in the list (even if its ten pages deep) and choosing it as the video they want to watch for those search phrases.

Our testing has also shown us that if the viewer goes to another one of our videos right after watching through it, Youtube will associate this footprint as relevant to the first and will start showing the second video in the “Other videos” section beside your first video when others play it. This strategy gives your content better exposure allowing it to gain some momentum for a viral roll out.

Another tactic in marketing videos involves participating. Joining industry related groups, friending people in these groups, commenting on their videos and leaving video messages on their content. Video sharing sites are like any other social network. Participate and add value to what others are doing to get noticed by them. If you target influential people in these sites, their audience will notice you as well.

Simon U Ford (SUF.EDBD)

Today’s tip! YouTube’s the second most searched engine after Google. Because of the barriers to building a video centric community you often find they’re the best quality. Tubinator helps build your YouTube community faster!

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