Social Media Strategies

Social Media marketing strategies for launching successful events in a new media scape.
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User Interaction Dynamics

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Social media is something which you just cannot ignore. Whatever industry you are working in, it is amazing to see how much influence social media can have on your business – you just need to know how to use it to your advantage.

Social Media marketing basically defines how you can use online channels to market your products, get traffic, convert people into customers, get your conversation started, etc. So when you’re planning your marketing mix, it is important to understand the dynamics of different social media tools to find the right ones for your business. You can’t just put them all up and expect magic to happen. What works for an online clothing store may not work for a web services company.

That is why we keep reminding you not to follow someone else’s best practices by the book – figure out what will work for your business or get a consultant to do that for you. If you are an event manager, figure out what tools to use for maximum impact – e.g. you may want to create an online page for an event and choose not to for another. Will short-lived fame from getting highlighted on Techcrunch or Digg help you or will creating an authoritative blog about your industry? Are different internet marketing techniques like SEO and PPC going to work for your launch or event or are they just hyperboles? Is the expense aligned with the reward? You need to know how to make these important decisions effectively, and for that you need to understand the impact of social media on launches, events and any other services…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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  • bobbicknell
    The point about how web is constantly evolving is so critical to stay in the forefront as to new ways to reach your audience! Your book Social traffic did a great job of sharing the concepts.

    Every business needs to have their own social media working for them to allow the audience to find them and interact with them and stay up with what is happening within their community. The point of people wanting value is so true and you have delivered incredible tools and resources and value to your Events Listed followers with your blogs and course. Thanks Simon!
  • Simon constantly reminds us that the interaction that matters is adding value. And interaction without that is simply noise. Perhaps the fact that many of these methods are free is being interpreted as being somehow without value. What do you think?
  • Another reason why not everybody is doing a great job at marketing online using social media could be the fact that the number of social media sites is so overwhelming that if you don't know what you are doing you will find yourself in information overload, or paralysis by analysis.

    There are literally thousands of social media sites to choose from. If you don't understand what you are doing, it is going to be hard to pick the right ones. Which ones to use for list building, which ones for brand recognition, which ones for relationship building etc. etc.

    It takes an understanding of the underlying principles of social media marketing to develop strategies that are right for your business and to build a social media business plan. Having a coach or mentor, who has done it before seems the best way to go.
  • Every market is different.Most times it's subtle, but it's different.

    We see people jumping into online marketing thinking that what works in the make money online niche is the only way to market online and they end up wasting their time and their money. And even worse is all of the internet marketing guys who sell their "method" as "THE" method that works to sell things online and that is not the way every market works.

    Before anyone enters an online market they need to review what others in their space are doing and the conversations that are going on. Then they need to develop their strategy.

    Doug
  • True. Each event and each industry or business has it's own unique marketing needs and to offer the exact same social media marketing template to all comers is a mistake. For some small businesses aiming at a niche market it may be no more than a blog presence and a twitter profile, along with the knowledge of how to use them effectively and how to find and engage their audience while for another business it could mean a much wider presence across various platforms to build a profile across a mass market.
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