Social Media Strategies

While it is tempting to think about how everything around us revolves around technology being the key driving force, it’s far from the truth. I have a lot of interest in studying social and behavioral sciences, and you’d be surprised to know that the hi-tech energy that we see online is based on the simplest of human behaviors. It’s interesting to then see how different technologies just become tools for us to live and interact the way we want to.

We don’t have to change our behaviors for technology; on the contrary technology has to be adapted and structured around us.

Keeping this point in mind, we should only adopt those online tools that actually make us work better, rather than pulling us back. For example, you may download a popular productivity application and realize a week later that you were better off using a white-board, note-pad and calendar. Good programs and applications will usually have lower learning curves (the time it takes to learn the application) because they bring us closer to the way we like to behave in our day to day lives.

The online websites and applications that we see are just tools for us. The tools will keep changing with time. The social networks will keep evolving with time. Newer ways of interaction may come into being. Newer ways of distributing content may find their way through. But the fact of the matter is that the tools themselves will keep on changing.

These offline and online tools come together, connected with relationships of influences, followers and people. These relationships are the core building blocks of social media. Without them we’re nothing. Without them the online tools are nothing. Without them we’d be marketing our event to ‘audiences’ not to ‘people’.

I just want you to know, that using social media for marketing your events is not difficult. Although it seems like the younger generation can learn and adapt to these methods more easily, the fact remains that they are open to all. If I can learn these things at my age, so can you.

Throughout this book, I am going to help you get familiar with these social networking tools and strategies. There are some words of advice from Brian Solis, that I couldn’t have put better myself: “The conversations that drive and define Social Media require a genuine and participatory approach. Just because you have the latest tools to reach people, or have played around with them, doesn’t mean you can throw the same old marketing at them. And, it doesn’t qualify you to attempt to do so without first thinking about why and how, as it relates to the people you’re trying to reach.” (Source: http://www.briansolis.com)

Simon U Ford (SUF.EDBD)

Today’s tip! To get search engine traffic you must own software that’s capable of showing you everything the search engine spiders see.

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