Testing your audience’s patience |
Marcel has a great post on the importance of planning for backups, emergencies and contingencies. Although it applies to all marketing folks, the weight of it is far heavier for event marketers and managers. People don’t care about excuses, problems, issues when they arise - the idea is to prepare for events knowing how to tackle things when and if they go haywire.
Do check out Marcel’s blog post. Its a good read. Here’s an excerpt:
“You’re watching a movie in the cinema & the projector breaks down, leaving you in the dark for 10 minutes.
You’re watching a play at the theatre & suddenly, due to a technical problem, the curtains can’t be raised.
At an important presentation, the wireless microphone’s batteries go ‘flat’ & you wait for ages while the technical crew looks for new batteries.
The laptop doesn’t open the Powerpoint presentation; the speaker arrives late; a guitar string breaks right in the middle of a solo.
What do all of these have in common? Who cares?!”
Simon U Ford (SUF.EDBD)
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