Social Media Strategies

The blogosphere is fascinating - on the one-hand it is an open environment of people sharing interesting ideas between micro-mediums of influence, and on the other blog-based business are making bloggers increasingly more political in how they interact with others.

The best analogy for blogging I have heard is that its no different to a dinner party where all the guests were knowledgeable on a particular topic. Throughout the evening conversations, comments, retorts, statements, stories & lessons would be traded. As the night wore on it would become evident to all those present that the knowledge base and more importantly the ability to articulate this knowledge was not equal across all participants. In fact it would be most probable that one or two of the parties at the table will have established themselves as unrivaled authorities on certain subject matter.

Blogging is, in my view, a very large dinner party that spans the world and it never ends.

So if you have an event you’d like to promote, what is the best way to get other bloggers and influencers to engage into a conversation with you about it? You have to be in a conversation in order to be considered an authoritarian contributor to it, right?

Here’s a few tips:

- Dont be anonymous to a blogger - get to know them. Bloggers dont like being used as a promotion tool. You cant make that as a premise of knowing them. Most bloggers write because they want to meet interesting people and share ideas with them, they too are looking for conversations with other bloggers who can challenge them and their views. So to begin with try to establish a relationship with bloggers you respect by participating as a commenter and also otherwise.

- Make it easy for the blogger to research you. Bloggers have a lot of demand on their attention from people trying to get in touch with them. They will try to make very quick decisions on whether or not they want to get to know you. So make sure you are active enough in social media that it is easy to discover who you really are. Consistency in your online activities will help other bloggers form quick opinions on who you are and if they want to enter into a conversation with you or not. Remember, cream always rises to the top if it’s in the bottle…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

If you enjoyed this post, please consider leaving a comment or subscribe to the feed and get future articles delivered to your feed reader.