Social Media Strategies

Blogging is one of the most defining inventions of our time. While there are thousands of blogs that are just used as personal journals or ways to rant and vent; useful and meaningful blogs have a strong presence as well.

Its amazing how different people hold separate opinions, have individual preferences, perceive things differently, have their own ways of expression, and think with unique mindsets. Its amazing how much variety there is in human personalities. Its amazing how societal and other external factors influence our perspectives. Its amazing how two poets would always come up with different lines, even if they are writing on a similar topic. Human psyche and behavior amazes me. I have heard that close to 50% of all searches in Google are new word combinations or phrase structures which is astounding if you consider the number of searches each day.

Thats when the power of blogs as a means of transferring one persons thoughts, experiences, opinions, knowledge to the rest of the world at a just a click of button becomes so immense. Its a remarkable medium of conveying messages to your audiences in a meaningful, personalized and rich manner. This is why whenever I come across someone who shrugs and says “oh I don’t know about blogging for my business, I’m not much of a writer”, I just can’t help but feel bad for them. You’re selling to people online, you are putting up online advertisements and banners in different websites, but you can’t blog? I often question the thought process behind such an attitude if working online, do these people honestly think they can compete online today with little more than a product, service & a sales pitch? If you can’t write, hire someone to write it for you. If you’re busy, get someone else involved…

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