Social Media Strategies

Social Media marketing strategies for launching successful events in a new media scape.
You Are Here: Social Media Strategies » Article marketing » Using “Article Marketing” To Build Credibility

Using “Article Marketing” To Build Credibility

Posted by writer

While article marketing may work for building credibility over time, it shouldn’t be used for one-time event promotions. In the current internet world, there is an onslaught of online content and it becomes difficult to parse through and find valid information. If you are an event manager or promoter by profession, you would want to first build credibility before expecting people to hire you or attend your events. This is a natural process also followed offline, where consultants give away free advice for gaining authority.

I would personally discourage people to write articles just to improve their search rankings or to guide traffic to their websites. While good articles lead readers to your business (through contact information or website links), it is imperative to make sure that your intentions are clear. The bonus is that if you can get insightful articles out for free distribution (through different websites) it is likely to get you credibility and clients. So I’m not advising you to dismiss it completely, but to write wisely…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

Social Traffic - Event Marketing In A New Media Scape Join my JV partner program

Digg - Using “Article Marketing” To Build Credibility Twitter - Using “Article Marketing” To Build Credibility Stumble Apon - Using “Article Marketing” To Build Credibility Del.icio.us - Using “Article Marketing” To Build Credibility Facebook - Using “Article Marketing” To Build Credibility Myspace - Using “Article Marketing” To Build Credibility Google - Using “Article Marketing” To Build Credibility Technorati - Using “Article Marketing” To Build Credibility Share This - Using “Article Marketing” To Build Credibility Reddit - Using “Article Marketing” To Build Credibility

Related Posts


If you enjoyed this post, please consider leaving a comment or subscribe to the feed and get future articles delivered to your feed reader.

  • It is definitely a process. Sometimes so focused on the end zone I forget about it being a step-by-step process to get there.

    Building relationships with my community, is the step I am on right now. With an eye on preparations to write informative articles to people who are already interested in hearing from me in the next 3 months.

    So far, my friends are not too interested. Lots of sharing and value building work to be done.
  • Finally someone who is clear about the use of article marketing. Most gurus claim that if you write articles and you do not get the sales you expected, you should just keep writing. According to them things will change for the better as long as you keep writing. They never touch on the fact that what you write and how you present your content is of the utmost importance.

    Clearly, using articles to deepen the relationship with your audience is the way to go. Give them quality content and they will come back. Do it consistently and you are starting to build a relationship of trust and respect. Once you achieve that, your chances of sending these people to your sales funnel and having them stay increase significantly.
  • Consistency will always pay off and get people to events eventually (no pun intended). Wil focus on providing good content with a long term strategy.Thanks Simon
  • Interesting!

    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.
blog comments powered by Disqus