Social Media Strategies

We have already discussed the benefits of building relationships with your customers through social media marketing. Here are some quick steps that you can follow to see how you can leverage wikis in planning and managing your events.

Is your event something in which multiple stakeholders can get together to do any of the following:
1- Planning the details of the event collaboratively: e.g. a one dish party, a group camp etc
2- Sharing knowledge, facts or any other information related to the event: e.g. mountain gearing tips before a mountain hike

If so, then wikis are a great platform where your community can discuss and share ideas. You will notice that when people believe in something, they start to take ownership of their work. In active communities, wiki pages evolve beautifully and have a self-balancing system. If someone puts in junk content, someone from the community will automatically remove or correct it.

Interactive planning helps great for coming up with good ideas instead of feeling like you are just bouncing ideas off a wall. The great thing about human communication is that one thought/opinion leads to another to another, as a planner, always learn to value these thoughts as early hints and signs of how to go about your project.

You can not just force people to use a wiki when there isn’t a clear need for it. I would suggest that you sit down and map out the event planning and marketing process on a sheet of paper, and then identify areas and nodes that can benefit from having a wiki. The objective of the wiki itself should be very clear to you as a planner and to the community as contributors…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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