Social Media Strategies

Getting the event pages up is much simpler than getting attention to it. If you have been building communities and networking properly, then you’d have long lists and followings. But for those people who don’t have such followings, its often difficult to get noticed in the crowd.

Immediate and instant attention in the online world helps get your rankings and visitor numbers up by a mark. Consistency in quality content and social networking is going to be your best bet, but if you want to try out some quick spikes in traffic then link baiting is another option.

What that means is simply to make content meant to spread and add your website link to the description. Nobody likes corporate issued content, so you’ll have to use your personal profiles to do this. I don’t recommend creating spamming or pointless content, but just something which may be interesting or useful for your targeted audiences. You can create videos and picture mashups. If you have an animator you can get some snazzy flash animations made. Anything that can hit the right chords in the viewer can become a potentially viral video. Play on the emotional triggers we’ve discussed before. If its something which makes them think, or something that makes them feel special, or something that makes them laugh - they might pass it on to their friends… The idea is to get people to notice you. Some of the viewers of the content may actually visit your site to find out more about you - and thats when you close your sales cycle. Get them to sign-up or opt-in or buy tickets or tell their friends.

If your content is good, other people may start promoting it for you. There is nothing better than free promotion. If someone big and popular talks about it - you’ll get the attention of their followings as well. So these are good targets to have for your content.

When creating the content, don’t just put something without proper research. See what kinds of content works. Find out who is already active in your niches communities. Who identifies viral videos most. Who has bigger followings. What kind of content makes it to the top.

Simon U Ford (SUF.EDBD)

Today’s tip! To get search engine traffic you must own software that’s capable of showing you everything the search engine spiders see.

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