Social Media Strategies

good news

Very powerful move by Google in storing everything digital. We see more and more newspapers going out of business so can see how the tide has shifted. Researchers will definitely have it easier to look up stuff on internet versus going to library to find old issues to find specific article.

What a time saver! Your book Social Traffic is a time saver as all that info in one spot is great!

Open source info sharing is what a lot of groups are doing at the moment. It is popular amongst the environmental movement. What happens not only is my piece there but maybe it will connect with some one else somewhere else and the multiple inputs will create solutions beyond our imaginations or our won perspective could have developed.
This saves and money time and may just have the potential for human kind to take a quantum leap.
It remains to be seen. The concern with Google is if they keep it all to them selves and block the circulation of the info.This could easily happen as most people have no idea how or Google works or where it is going. We just love the easy access it provides us to gather info we are searching.

Once Google comes out with a digital news source, research will become much simpler, faster and more accurate. It will be much easier for any pioneer to find the information they are looking for. It is a matter of finding the words.

Another advantage of this development is that you don't have to go to the library to get your information. You should be able retrieve what you are looking for online, regardless where in the world you are.

While I don't totally feel comfortable with it either...as people we tend to become complacent and have no idea what all this can lead to. One day Google will have ll the info..perhaps and nothing will be "published". Access to info and knowledge could easily be cut off if it is all in one box. IT is certainly great as a user to be able to access the aggregate but if we could no longer do it and books became objects for museums rather than libraries....creepy

I'm not sure if this makes me feel more comfortable or less. I recently read that Google is scanning all books, irrespective of copyright protection for authors. As an author, handing over my rights to them makes me just a little uncomfortable. How about you Simon?

Chick, my book is another way of convincing people I am worth listening to when it comes to what I do. If I can sell it for a few dollars good and well but that's not my focus. My books value is realized after people have read it.

The more people who read it the more valuable my authority becomes within my niche. The more authority I gain the bigger my audience becomes. You can have the worlds best software, product or service but without an audience listening to what you have to say its all worthless because you cannot sell it.

On the other hand if you have an audience who listen when you speak you can sell them anything. If an audience trusts you and your authority they are better off trusting your judgment when purchasing anything in your niche and they know it,...

My book is not written as a product although it has a price tag on it so that I maintain it's perceived value. The last thing I want is my books perceived value being diminished to the ranks of being just another FREE ebook. The book itself however was written to assert my authority as part of a recurring launch campaign that's been running for close to 18 months now. With each of my revolving (aprox 3 month) launches I have been building my audience across the world who all trust my guidance and advice. I have tens of thousands now from starting with a handful.

With a commercially viable niche audience I can work from home. I can ask them what problems they need solving and produce a product to solve it for them. Most will buy it from me before I even produce it.

My books become a cost (campaign) with in this, my greater plan. If Google were going to distribute my book to their audience for me, in return for my content so their audience were introduced to me them I am not against it. As long as my authorship is preserved and credit given and Google do the right thing by linking any new prospects off the book into my sales funnel It's a fair deal.

Google happens to be an authority in both their ability to deliver me new prospects and channel them into my sales funnel.

I trust them. I'm in,...<-;

I believe that your book distribution strategy is sound Simon and for those knowledgeable about how to leverage Google's power, they will benefit. The jury is still out on Google's legal right to do what they are doing. Here is the original article/blog that started the dialogue Simon. http://www.visualartsjunction.com/?p=1644

In many ways this is similar to what happened with music and digital rights management for record producers, artists and record companies.