Social Media Strategies

(image source: camerahobby.com)

Events don’t just end there - often times the post-event phase is the most active part for the audiences. “Did you know that..?”, “And this happened..” “It was so cool..”. Fact is, you’ll be launching more events later on, so this post-event activity is important for your business. Its at this point that most event planners get a chance to breathe and feel a natural high. The buzz and excitement doesn’t end there, it amplifies.

One small but important strategy is to use photos of the event. Tag all of the names in the photos that you know and add them to different photo sharing sites such as flickr and photobucket. When people discover their own photos of those of their friends, they will feel a bond with your event’s brand as well. They will feel important.

Secondly, add photos to your event pages that people can come back for and discuss. Have interactive sessions on votings for coolest/lamest/funniest photos. Get a fashion expert to run a commentary on the best dressed people in the event. Photo sharing helps people bond together. If you can create the right emotions in them whenever they think back about your event, chances are they will come again to your next event and will probably also get some other friends along.

Another great tool designed specifically for events is Pictoma. It allows you to create events by filling out a form and share pictures against the event with the attendees/friends. Others can add pictures against that event as well…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

If you enjoyed this post, please consider leaving a comment or subscribe to the feed and get future articles delivered to your feed reader.