Social Media Strategies

Email newsletters have always been a great way to keep your community members in the loop. Its a way to keep in touch with them, off and on, without actually have to write an email. All you have to do is repackage your content and send it off to your lists on a regular basis - weekly or monthly, depending on the list type. Its also a way to quickly show your lists pictures of your recent successful events without having them go to your websites or event pages.

Basically, Zookoda is linked to your actual Blog and sends summaries of the posts to your lists via email. You can choose to send the emails on a daily, weekly or monthly basis. It summarized the content itself and sends off a link to your Blog for those who are interested in reading further.

Its a great way to package your posts and deliver them to people that matter to your business. Since these people have opted in for the newsletters themselves, they wont find it intruding or annoying to get some quick updates from you. You can also try to make sure you schedule the newsletters in way which is least intrusive.

Two things interest me. 1- It allows us to customize the look and feel of the email according to our Blog’s brand. That adds a level of consistency and personalization that I find rather appealing. Secondly, it allows you to send Blog summaries to mobile phones in the form of text messages - which can be very useful in special situations. Lets suppose you are hosting an event and are posting traffic and other updates on your blog for interested attendees. With Zookoda those messages can go go directly into the pockets of those people that are on the go and need them the most.

You can send off promotional emails and also schedule recurring broadcasts with it. This can be good for any pre-event podcasts that you have in store for your audiences.

Simon U Ford (SUF.EDBD)

Today’s tip! To succeed online you must start engaging prospects into a never ending conversation. To do this you need a world class email auto-responder system.

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