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Using Trackur for keeping track of your online reputation

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If you have been networking online for a while and are prepping people up for an event or an exciting launch, chances are that people will be talking about you (or your company, or product). Sometimes it becomes increasingly difficult to keep a tab on all such discussions to get a feel for the general (or majority) tone of the conversations. You need to be able to gauge the effectiveness of your campaigns or social networking efforts, to see whether or not you are using the right mix of approaches.

Getting an early feel equates to directing your business decisions in the right direction, thus online reputation tracking becomes an integral part of your social life. I recently came across an interesting software that is built around this very concept, and does a great job at it. Say hello to Trackur.

It monitors traffic based on the keyword(s) that you want to track on websites, blogs, videos, multi-media content and gives you trends based on the analysis. Apparently, its just been opened for public downloads some 4 months ago and is already catching a lot of media attention. They have three different pricing models based on how many keywords you want to track. For a single keyword tracking (e.g. “Simon Ford”), it’d cost $18/month - so its not a cheap solution. However, for event marketers whose businesses depend on reputation, signing up can be more beneficial than costly. As an example, identifying bad PR early on can help you deal with it better.

There are some competitive products in the market as well, like BrandsEye and Reputation Defender which may even be cheaper alternatives. What I noticed about Trackur though, is that it is focused a lot on simplicity and searches the internet pretty rigorously to ensure the data is as close to accurate as possible. You can measure the effect of your prelaunch hype marketing and the buzz before your events. You can see the spikes and troughs in the conversations and add relaunches or promotions when you see the conversations fading out. You can customize your tracking by putting filters on the keywords that you are searching for.

Watch the video if you are interested in finding out more about it:

Simon U Ford (SUF.EDBD)

Today’s tip! To get search engine traffic you must own software that’s capable of showing you everything the search engine spiders see.

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  • Looks like Trakur could be a great asset to any Event Planner I’ve used hash tags # on twitter and searched keywords on Google manually but this looks like it gives you great targeted analytical data and graphic illustrations to work off… cool ! I’m sure you mentioned it in your Book “Social Traffic” too Simon, this of course being the ultimate in assets to any Event Planner... introducing them to the power of community and Social media and the amazing levels of training you now offer…..Great to read this article again and all your other valuable posts.. Thanks.
  • I just love learning about new tools. I'm not crazy about paying for this kind of service, but I have to admit that Trackur.com's simple approach to delivering this information is spectacular. I tried it for my company name, my product name and my own name. Powerful stuff.
  • Hi Simon, thanks for recommending Trackur to your readers!
  • Pleasure,....can you tell me Andy. Is this an automated thank you built into
    the software when someone mentions a key word or manual. I am interested for
    the functionality not checking if you do manual emails or not,..<-;
  • LOL - I've not quite automated myself yet, but I plan to watch the new Terminator movie this weekend, so might get some tips from that! ;-)
  • Dino White
    Keeping track of the results of one's maketing effort is a key element in any campaign and having the right tools to do so can be as important as the campaign itself. More and more organizations rely on the best tools as a measuring stick for what they are trying to accomplish. With a new way of maketing in this era of business social networking there has to be a new product that takes advantage of what is now and what is here that also gives a clearer picture of what is being seem by others. There is no doubt a product such as this is needed and it will bring the results it sees in a way that will more than justify the investment in it, so in the long run customers who utilize it, will be rewarded for it.
  • Yep, so do I. And TweetBeep alerts too!
  • This looks like it would be a valuable resource in the right situation. I have Google alerts set to tell me whenever my name/website pops up, but this is far more thorough and editable.
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