Social Media Strategies

The world before the internet has changed so drastically, some of us just vaguely remember it. Media in its early forms was more of a one way message delivery channel more than anything else. With the inventions of TVs and Radios, companies could send messages out to masses for the first time. It was a good time in history - but as a marketing medium it had ample drawbacks. While TV and print haven’t disappeared from the world entirely, the mediums of watching, sharing and distributing have changed.

One of the biggest drawbacks of that medium was that we forget that there is an audience on the other side of the picture. People! People that want to be heard as well. Who want to communicate, discuss and collaborate - not just listen, hear and obey!

A thing to note here is that this isn’t necessarily a dichotomy of sorts, old media channels are catching on to the new media beat, where we see TV stations like CNN using social media technologies like Twitter and Facebook to interact with their audiences during their shows and also online. We see a rise in citizen journalism, which encourages collection of news stories from people onto mainstream channels. This is usually called “old new media” where channels use new media to get readers back to watch live shows on old media.

Simon U Ford (SUF.EDBD)

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