Social Media Strategies

I open my eyes and see a world unlike ever before. I see transformations and transitions unfold before me. I can trace the lines and curves of the path it took us before we got here. And I shudder to think about the future possibilities it has to offer. This is what I see:

Individuals turning into communities. Companies turning into people. Markets turning into virtual spaces. Technology turning into conversation enablers. Information turning into discussions. Silos turning into syndicated networks. Events turning into massive global phenomenon. The long tail becoming narrower as tinier niches come to life. Inhibitions being stripped away as millions of people face cameras for the world to see. Barriers being broken by collective wisdom.

I see geographical boundaries on maps and globes slowly fade away. Why do we keep fighting for a political “one world” if our world has already become one? If humans are designed to keep discovering and inventing, then I’m happy to think that social-media marks one of the biggest scale achievements in human history. This is a time when we discovered how to be millions of miles away yet in the same place. A time when we discovered how to say one thing and be heard by tens of thousands of audiences. A time when we can be in the most private place in our rooms yet be the most public online. A time when getting thousands of like-minded people together to work for a cause is as simple as clicking a button. And most importantly, a time when humans, at last, allow themselves to share knowledge and grow collectively rather than stingily holding on to the little that they know.

This is the world that we live in today, the ‘One world’. As event marketers and managers, we need to master our understanding of this world to be able to get the most out of it. Let’s face it, old school event marketing isn’t going to last long - the sooner we jump on this bandwagon the more ahead we will be in the race

A natural consequence of this ‘one world’ is that of content overload. When every person and child can become a producer of their own videos, a writer on their own blogs, a commenter of their own thoughts, a content distributor of their own like - it can become difficult to stand out in the crowd. Especially if you are just entering the online market as an event marketer or organizer. The way we see it, this world works pretty much like remarkable people that we meet in our lives. Have you ever noticed how truly remarkable people make everything around them slowly fade away into the background shadows while they steal away the limelight? In the real world you need to have the personality characteristics and aura to be that remarkable person; in the online world you need to be able to implement your networking, marketing campaigns in a way in which you can easily become that ‘remarkable person’ everyone wants to hear out or buy from. It’s not as difficult as it sounds; it just requires the right mindset, approach and strategies.

In this book, I’m going to share how you can embark on this journey, build social media platforms for your events, market and collaborate with the online world, syndicate your content across platforms, reach out to tens of thousands of prospects and enjoy being a New Media savvy event marketer. This will not replace your existing event marketing or management businesses, it will enhance it.

We’re seeing an immensely powerful move taking place in front of us. It’s powerful from sociology, anthropology, psychology, political, economic and marketing points of view. So whether you are launching a business, hosting events, marketing conferences or planning your kid’s birthday bash - you can learn brilliant new tactics and techniques that have proven and validated by some of the biggest names in internet marketing history.

First of all, if we’re going to talk about New Media and its impact on society, then we have to briefly look at the evolution of media to understand it better.

Simon U Ford (SUF.EDBD)

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