Social Media Strategies

It seems that people tend to misuse social media and networking sites for their marketing campaigns leaving users irritated. Spam in emails is something I have learned to get used to (sort of), but Facebook spam and blog comments spam is always an annoyance.

It is important to be careful in your social media strategies and implementation because one wrong move can defame you in seconds in the online world. Although these things may seem obvious to most people, I will still share them with you so that you can run through your plans to make sure you don’t unintentionally push the wrong nerves. As event managers or marketers, your reputation and credibility are things that need safeguarding.

I consider these an understood underlying part of my preachings, but if we’re not on the same page about them then there is a chance you may misinterpret my social media strategies and harm your events or businesses. So, here goes:

If you are leveraging social media for marketing your events, please make sure of the following:

1- You send messages to only those people who are interested or have opted-in to hearing from you. No random catching strangers in the marketplace.

2- If you have found your demographics online (randomly), then try to build a relationship of trust with them before pushing marketing message down their throats. Make them your friends by helping them or providing them value. This is always a mutually beneficial relationship…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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