Social Media Strategies

Its interesting to see how event managers with old-school traditional marketing knowledge are using social media in the wrong way. When it comes to social media, you have to have a complete mindset shift or else you’d end up wasting time and energy with little or no rewards.

People who don’t change their mindsets want to see immediate results, want to get immediate outreach (outreach doesn’t necessarily mean better branding), don’t have the right conversations with their potential customers (have to be two way), don’t let communities evolve on their own (by trying to control everything), are not open to criticism, don’t switch to online mediums completely (still rely on offline techniques more), can’t synergize different mediums for planning and marketing their events.

Of course, I do understand that it can be difficult to just switch a perspective that has been embedded in our systems for years. If you are having trouble adapting your thinking process around the latest and newest technologies, here are some things that may help:

1- Be in the know of whats going on. Subscribe to different authority blogs in your industry. Get Google alerts for updates on happenings that can effect your business. Keep yourself constantly up to date…

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