“All Marketers are Liars” - Seth Godin speaks at Google

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog.

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Simon U Ford (SUF.EDBD)

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  • Seth Godin obviously knows what he is doing. What a great title. I cannot help but be intrigued. How about you?
    By the way, do you agree with Seth, or is this just a title to attract attention? I think it is save to say that not ALL marketers are liars. But if you generalize, it might come close. It certainly feels that way when you listen to the adds of all these marketing managers.
  • I think if you look closely enough we're all liars in some way or other,..
    Thus it's a clever title, it attracts attention. It's not untrue.
  • This was a brilliant video, to say the least, i read a lot of marketing articles and follow a lot of blog authors and this gave me a perspective i have never thought about or looked at in that regard before...thank you for this
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