Social Media Strategies

The interesting thing about content distribution now versus in the newspaper dominated era is that it takes with it the input from the reader, takes consumer rankings and also the syndication value. It brings new capabilities such as voting and surveys, all formerly separate and independent tools. I saw a billboard tonight announcing the results of a Twitter survey on the Tampa Bay Rays. Amazing mix of media!

Content distribution has definitely become a different ball game. There is so much content out there, in such a variety of forms that it is actually become a little overwhelming to make up your mind how to communicate with your audience.

Should you use articles, audio, video or any other form of communication. And how is the distribution of all these options? Are they shared just as easily, or is there a preferred format that distributes best? Can you see why the confusion?

Personally, I believe that you should pick the communication format that (for you) provides the best way to get the message across. Because if that happens, the message will be viral regardless of the format used.

For me the key is that articles are now posted by Joe Average as well as the experts, such as Simon U. Ford. So both Joe and Simon can now syndicate their information across the web. So Joe sends out plenty of just "noise" that must be weeded through. Simon sends out carefully strategized articles that have true meaning in my daily life.

The difference between now and the times of newspapers is that only Simon's content would have been vetted and consistently made it through the cut of the editor. Joe's would never have seen the light of day -- the light of print, publication or syndication.

It's still quality of quantity -- we just must search through more data, or subscribe to our undeniable favorites and learn to ignore the rest.

This form of distributing content makes of a lot of content to find and sift through. As people decide what they want and who they want to go to to get it some content will become a hot commodity. It will be people who are paying attention that will impact what the search engines pull up for us.This is where the ground work of building a community of good contacts who are involved in our niche areas will be really beneficial.
I can see where cross referencing will more more difficult as journals and books move online though.

The resonating term in this post is the refrain: People Decide. My thinking is, yes, people decide, but people have ALWAYS decided. The HUGE difference now adays is the indisputable fact that today's population decides with more information available to them At Their Fingertips than ever before in history, in any form. This freely available information flow puts the onus squarely upon the information provider. S/he who provides the best, most current, most reliable, most entertaining information is the one who gets the largest collection of nods; the largest share of attention. And THAT is the most valuable -- potentially the most fleeting -- possession a marketer can have. Given that lofty possession, the thing to do is to make the most of it. How do you do that, with both maximized ease and greatest breadth? You do it through harnessing the power of Social Traffic, the concept., by embracing and internalizing Social Traffic, the book!

Peace and Love,
DeeJay

Content has moved from Push to Pull. If its not up to speed people will delete you simply stop following. Its about keeping our Integrity high up on the agenda. I suppose the rule of thumb check could be - is your conduct aligned with conduct you might teach your children to adopt.

The increasing level of content being syndicated across the web will certainly put quality content at the top of the search engines and that can only be a good thing as the consumer will have fewer obstacles to avoid to find the right product online.

Content creators watch out! Since people are moving so quickly to having information fed to their readers--and that feed can be dropped with the touch of a button, what are you doing to make sure that what you create is what they want to read? Being fed a whole bunch of junk is the equivalent of all that junkmail that fills your smail-mail box. Personally I think a few pieces of quality info is infinitely better than a slew of useless tidbits.