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What Virtual Events Can Do For Your Business

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What impact are virtual worlds creating that can effect our businesses? Its fascinating to see how big companies like IBM have these massive presence in virtual worlds like Second Life in which they are directly engaging their customers and staff. Its incredible to see how distances are broken down in instants in which you feel like you are in the same room as people who are miles and continents apart.

There are conferences, parties, garage sales, and all kinds of events happening in Second Life ALL THE TIME. That says a lot about the potential market for you to expand your services. If you don’t want to invest time in planning online virtual events, you can at least use those platforms for marketing your real-life services. Find out if your target market is on these and connect with them.


There are 3 million+ people (reportedly growing at 20%) in Second Life alone. Isn’t that reason enough to check it out and see how that rich platform can benefit your business?…

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  • Isn't the online world in its entirety a virtual event? We are doing business all the time with people we have never met in person. So, a virtual world is not that far stretched any longer.
    Having said that, it seems to me that there maybe better ways to expand your services, but that is my personal choice. It certainly is an option for those that are interested.
  • I would agree with you. When I produce a podcast, a teleclass or a video for online distribution, each of these can be considered a virtual event. Yet, people still aren't sure how to make these things happen.

    But just because TONS of people are using a particular tool doesn't mean one has to jump on it. I would instead encourage businesses to do a needs assessment (boy, that sounds very corporate) and figure out if their target market is actually using Second Life. No need to waste money trying out a strategy if the people you want to target aren't there.
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