Plurking events?

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The website called Plurk is as quirky and eccentric as its name. Its tagline “your life, on the line” is definitely tongue-in-cheek as if offers to publish all your thoughts without censure and allows you to share your experiences with fellow plurkers. However, it favors brevity as it requires you to be concise by the limiting of each message to less than 140 characters. But as a plus it also allows you to share videos and send messages to mobile phones as well.

It is one of those social networking sites that is bound to make the event marketers and event managers thank their lucky stars. Through Plurk, a person can not only keep in touch with family and friends but also find and make new contacts, which is what social networking is all about. From marketing perspective, it means opening of innumerable doors and reaching people who otherwise would be inaccessible. Who needs grapevine and jungle drums when they can plurk.

As it has support for Flickr, YouTube, Photobucket etc., any marketing done on Plurk is sure to go places. Marketing through videos can become a whole new ballgame and building pre-event hype can be a whole lot quicker and extensive by using Plurk and all that it has to offer.

You can plurk links to your website or to a site especially built to promote an event. Using the private messaging system, marketers can send special notes or invites to important players.

Plurk allows you to share messages with the whole wide world or just a select circle, so event managers can send info to the general public or only to related groups as the event demands. It can help the managers perform better by keeping them on their toes as they will need to keep the information current. The feedback gained from post-event plurks can be very helpful in gauging the success of an event.

A few basic problems of Plurk should also get a mention here. As more people come online, it slows down due to the load. It doesn’t have the option of having multiple conversations simultaneously. However, these issues can’t mar Plurk’s huge potential as a social networking site through which business and marketing opportunities can be expanded to new horizons. It will allow event managers to feed in all that is hip and happening to the public the very minute it happens through internet and the even speedier mobile messaging so happy plurking!

Simon U Ford (SUF.EDBD)

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