Social Media Strategies

Our team specializes in event launch marketing using Gorilla techniques and leveraging social media. We also regularly consult in this area, since it is something which every business or startup can benefit from. The interesting thing that people fail to connect is that everything can be an event. My launching this book to you is an event in my businesses marketing campaign. Your act of reading this book is an event. Pre-launching my website is another event. Our planned “2008 final-call member’s drive” late December is another event in our marketing campaign calendar which is planned to sync with all the other events that come before it.

When we can anchor particular events in our business to our marketing campaigns we are building a community of individuals being brought together by a common goal or object of interest.

By tying a campaign to physical events we can build conversations around the events that participants can enjoy value from. If we make the conversation interactive, those who engage in the conversation will invite others to join in. If we tie each campaign into the next so that a sequence of events leads into one another, then we have diminished our cost of acquiring each new customer through the user distribution of our content. This happens only if our sales funnel has the capacity to filter out leads, prospects and customers from each node in the campaign.

Although this book is primarily written for the purpose of marketing events, these principles can be applied to any business that wants to implement event anchored marketing campaigns to build a customer base. To hammer my point in, think about how you were involved in the launch of this book ever since you heard about it. It is part of a number of bigger launches that we have constantly going on.

In fact our launch is full of so many revolving door swings, that I’ll just use them as an example to illustrate my point. In our pre-launch campaigns, our first blog post published was an event: A revolving door swing. Our book launch for Social Traffic was an event; another swing. Our strategy is to get this book in the hands of as many people as we can without putting price barriers in front of them while maintaining its perceived value. If the book is read and liked by 2000 people, we’ll have 2000 evangelists that we can promote our application to. That makes it another event, all tied up with our launch. Our application is free and has no barriers to entry; our earnings will come from the ticketing functionality of the application. When people buy tickets, we get a small percentage for providing the platform and service. When people are using the application, we re-launch the application to the public. Another full-blown swing…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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