Social Media Strategies

To keep up with today’s pace - businesses are like revolving doors for launches. You’ll notice how they’ll go through an extensive hype building pre-launch campaign, and then finally launch; only leading to another re-launch or special mini-launches. If event marketing and launching is dominated by ‘a survival for the fittest mindset’ - then this technique is truly going to benefit you a lot. I call it the ‘revolving door technique’ because; just like revolving doors go round and round, marketers can keep launching and re-launching events.

A typical event goes through a standard hype cycle, where the launch is usually at the peak of the hype curve. Slowly, after the event, the hype wanes and fades away with time and only becomes a fragment of people’s memories. What we recommend to our clients is to always keep ahead of the game. Always be on your audience’s or client’s minds…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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