Social Media Strategies

Most people watch movies based on the anticipation built by trailers. Hollywood has mastered the art of building hype and curiosity, even for movies that end up being a waste of time and money. The trailers hit on the right emotional triggers - they give out just enough info about the movie to make us want to see it - they hide the information that adds novelty for the movie-watching experience - they copy write the words and choose the tone for maximum impact. All in all, the sneak peeks actually help us make our go-no-go decisions. Some public places have kiosks for downloading trailers, ring tones of movies. Here’s there rationale:

“We want to push for new and innovative channels to reach our movie-goers, to give them ways to interact with our movies before and after they enjoy the films on the big screen,” - Fox Co-Director Marketing

If not that, then a striking 54% of movie-goers watch trailers online.

Up until a few years ago, events were a stark contrast. You’d have posters, invitations, telephone calls and all, but no real “pull” factor. The pull is usually a play at the emotions using visuals, sound, music, tone, words and images. Today, with the help of social media, you can actually create quick, short and powerful videos for your event invitations. They can make private event invitations more personal and public events more interesting. They can add that human to human connection that you want your audiences to feel.

There’s no limit to the ideas that you can explore while preparing the video invitations…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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