Inside Scoop

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Using these strategies for the first time ever may seem a little daunting. This is why I always keep myself available to consult, guide and help anyone entering this business as much as I can. One thing that I keep noticing is that people often mistakenly associate these triggers with volume. Let’s suppose you host a special event for 10 people and manage to attract 20 people with buying intent, you can apply these strategies as is. At less fortunate times, the last thing you want is to shoot for is 20 people, plan an event and venue for 20 people and only attract 10 buyers. The entire event will be a notice to the 10 attendees that if they pre purchase a great experience that is promoted to include 20 interesting, entertaining guests they may well be short changed with just 10 others in attendance. It will be very difficult to entice these same 10 people to trust you again. Here’s the good news. Revolving door technique, clever planning and applying the same emotional triggers to an event for 5 people or 5000 will yield the same effect; i.e. the growth of you as an event marketer in reputation, and the growth of your business promoting any event. Whether you have 5 people walk away from your first event or 5000, it doesn’t matter. What matters is that you have built a positive platform to promote the next event, one step at a time

I’d like to enlist a few additional tactics and pointers for effective mental triggers

1- Celebrity endorsements. These instill a feeling that everyone is talking about the event. That’s a key element as an initial trigger because people generally like to be involved with popular things around them.

2- To use your influence you must;

Make an inspirational appeal that displays emotion
Consult prospects about your appeal
Form Coalition partnerships
Build teams of support throughout these coalitions
Encourage a sense of greater community across these coalitions using personal magnetism and charisma as the draw card

3- Thoughts leaders: You need to leverage off thought and industry leaders so that your message is being relayed through their voice. This acts as endorsement and those people have a greater outreach. People want what they cannot have. Well-known yet inaccessible people carry more weight in their words…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.