Prelaunch buzz - does BuzzLogic help? |
“Conversation targeting.”- I was looking around for platforms that completely utilize the power of social media to provide formal WOM services. Our markets often follow certain credible blogs and news sources and are highly influenced by them.
As an example, in the tech sector - when TechCrunch gets hyped up about a new web 2.0 product, their thousands of followers follow suit. Its just a natural way that people react. Hype catches hype - buzz gets around. So, having said that, its always interesting to see businesses that are based on completely on this model and have something solid to offer.
They are targeting marketers, advertisers and even bloggers for their services. It is specifically designed to allow us to target our conversations to our prospects, by finding the right influencers in the market. If your entire campaign is based on your ability to generate prelaunch hype - then this is a sure shot way to go. The ROI is almost immediate. What you’ll need to focus on is converting the high traffic to customers. If your websites are perfectly designed to close sales, then BuzzLogic can definitely help you buy that jacuzzi you’ve been dreaming about.
For event marketers creating the right buzz becomes even more important for a successful marketing campaign and a smashing event. The amount of buzz is proportional to the audience attendance and excitement - which in turn is proportional to the margins that you can make out of the event.
Yes, influence really is golden. If people get to hear about something good from someone they trust, its far better than any marketing message can ever be. The thing to be careful about would be to ensure that your products or events really are that good and worh talking about. Once the buzz is ignited, it needs to spread - not die out. So, make sure you’re worth the buzz and let BuzzLogic do the rest.
Simon U Ford (SUF.EDBD)
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