Social Media Strategies

Using social media channels to market events is a great strategy for getting attention and building excitement around an event. It is a low-cost way to promote your events to a larger audience and build hype and fans. I tried some pre-launch marketing steps that helped me generate a lot of buzz around a live coffee talk-show at the New Port beach a while ago. I am sharing the steps with you:

Step 1: the social networking pages
It is important to understand and build the brand of your event first. What makes it different and unique? Why should people care to attend? After you have a fair idea about your brand, the first step is to create your event pages using social networking sites, like facebook, myspace, squidoo etc. A great example of this is how Tech Crunch markets their annual conferences on independent specially designed pages for the event. These pages go through a cycle of pre-launch information to live updates during launch to post-launch winner lineups. It’s a place where you can participate in the discussions, see who else is coming, review the startups that are going to pitch, and just get a feel for the buzzing activities around you.

The great thing about social media is that it is offers the flexibility to design the pages in community specific ways. The pages that you build for a official conference can be very different from the ones you make for a club party.

Step 2: building traffic
You can get traffic to your social pages directly or through referrals and links. The more the links your webpage gets, the better the search engine rankings. The better the search engine rankings, the more likely your potential customers or audiences will be able to find you. The traffic coming in from these secondary sources should not be undermined, since it brings in people who are more likely to be inclined towards being interested in what you are offering. Social media traffic can easily be managed through strategic marketing methods…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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