Social Media Strategies

Have you ever planned events in sets instead of a one-time activity? Once you start promoting event series, the scale of the turnout and the subsequent success of each rises to the top. Here’s one way of doing it:

Plan a small event to get numbers that are cheap. Start with the customer lists that you already have. Make sure that the event ends up being a success for that selected small number of people, and that they leave with a good taste in mouth. As a sequel to the event you can up-sell a slightly larger event to a bigger set of people, using the first event’s testimonials and feedback to build hype. Make sure you meet their expectations…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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