Social Media Strategies

I was discussing with a colleague about how wedding planning has changed from what it used to be in the old days. Social media has changed the event planning landscape so much, that gone are the days when planning a wedding took months and arrangements were a headache with everybody on tenterhooks praying for everything to go without a hitch. Now all this can be done by a click; well a number of clicks to be exact but from the comfort of your home without you ever stepping out of it.

WedDepot:

I came across some interesting web 2.0 websites that were specifically designed for people who are planning their special days. WedDepot offers everything from pre-wedding events to honeymoon arrangements, in fact, even to a newly-wedded couple’s first home. It is a comprehensive website with a sassy interface and a large number of options to attract interest of even the most hardened bachelors. It is definitely a microcosm of the macrocosm as it brings together all wedding-related topics under the sun and presents them as a neatly wrapped up wedding present.

On one hand it discusses frivolous matters like: dove release, fireworks and ice sculpting, but it also means business as it offers tools like a wedding checklist and budget calculator.

WedDepot is a good way to get started with wedding management plans. It offers articles, photo galleries and info on bridal shows and wedding expos. It provides a list of vendor options for each subject, be it invitations, jewelry or the wedding dress. The portfolios of all these professionals are available and one can pick and choose to one’s own taste and convenience. It is also open to new entrepreneurs who are interested in getting their business listed.

This gives an opportunity to buy and sell stuff ranging from stationery to cake toppers. It even tells how to build a free wedding website.

MomentVille:

The topic of wedding websites brings me to another site called MomentVille. It provides a platform for building a wedding website in just three simple steps. It is attractive because not only is it free but also has no expiry date. It offers several different themes to choose from and a person can upload videos, slideshows and music along with photographs. The user can share the joy of his/her happy day with friends who can subscribe to the website and receive an email anytime the site is updated. It also lists several vendors for all sorts of wedding-related finery like invites, jewelry, shoes and even for cruises and hotels.

How Event Marketers can make the best of this trend:

All this bodes of a new world in which everything can be done if you have a computer and access to internet. You now have professionals who are willing to offer their expertise and skill to help you. Event marketers and event managers can use websites like WedDepot and MomentVille to maximum advantage. Marketing of wedding-related events like bridal fashion shows, jewelry exhibitions, opening of a new beauty salon, re-vamping of an accessories shop through such websites is sure to be a hit and is guaranteed to attract serious buyers. These two websites provide all the basic guidelines to any event marketer and manager on how to go about their business thoroughly. They show that everything needs to be well thought-out if they want to be taken seriously. All areas need to be covered and no stone is to be left unturned if an event is to go smoothly without any pre-wedding jitters.

It’s also a great way to get access to potential clients. If you can openly demonstrate your marketing services via these channels, then a lot of serious clientele can get access to you for planning their weddings. You can also get a chance to add these people up in your contact lists.

Simon U Ford (SUF.EDBD)

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