Social Media Strategies

The more regional and specific your words, the less competitive they will be, making it easier to get to the top of search engine rankings and the rankings of bookmarking and article marketing sites. As an example, “Billy Joel’s Beach Front Concert in Miami’s Grand Pavilion Hotel” may rank higher in search results, whereas “Billy Joel Miami” will be difficult to rank for at all but if you did, you would get a lot of traffic. If you planned your keyword strategy six months before the concert was big news, no one will own the phrase “Billy Joel Miami” in Google rankings, allowing you to consolidate it well before any other marketers can. If done right, you could secure all 10 search results on Google for that keyword phrase through having multiple content pages optimized for it, like a couple of blog posts, a video page, some articles, an aggregated page like Friendfeed with a mash up of Billy Joel content, some bookmarked pages and most importantly your event page where you would be selling tickets. All these content pages would be cross linked in a way to lead your prospects into your sales funnel. So when people start to find out about the concert, they will use the search engines and guess whose pages they will click into?

Also, please understand that words are important because they also indicate a person’s level of commercial intent. Someone who searches for “Billy Joel” may not be ready to spend money. (Besides this header keyword will cost a huge amount of time and money to rank for). Someone searching for “Billy Joel Miami” is closer to spending money on a ticket, but not assured. But someone who searches for “Tickets Billy Joel’s Concert Miami’s Grand Pavilion” has their credit card on the keyboard ready to buy a ticket…

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