Video
Video Marketing Case-Study |
Since we’ve been discussing the importance of using videos as an integral part of your marketing strategies, I thought I’d share a case-study with you. A number of companies have been engaging audiences in activity based marketing to build viral campaigns. We all saw the red Gmail envelope exchange hands all across the globe, didn’t we?
The Heinz ketchup campaign specifically stands out. Here is a summary of what they did:
- They first checked to see where there market was. Youtube had a significant presence of their demographics, so they built a competition for Youtube users.
- They designed the competition perfectly: there was an incentive for the winner ($57,000 cash prize). The competition was to design an ad campaign for Heinz. A win-win for all.
- They got popular bloggers to spread the word.
- They played with the right mental triggers and feelings: association, loyalty, fun, good moments.
- They got smashing responses in thousands of participations. Anticipation and hype kept growing until they finalized the winner (has a link to the winning video as well).
- They finished off with great Ads and an incredible amount of media attention and hype.
- They let those feelings of association translate into brand attributes that those participants feel about Heinz. They got themselves a horde lifetime customers!
Simon U Ford (SUF.EDBD)
Today’s tip! Get ahead of the curve through video marketing. Why load a video to one platform when you can load it to 90 platforms at once.
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YouTube & Using Online Video In Your Marketing - Part 2 |
This is a continuation of my previous post on using videos for your marketing campaign. I’m going to discuss a tool that can help you get your videos out. Traffic Geyser has been specifically designed just for improving search engine rankings and is thus a useful tool to have. If the success of your business depends on how much traffic is directed to your sites, then consider Traffic Geyser an important investment in your marketing efforts.
- it bookmarks your video submissions automatically and creates podcasts to directories
- it help increase Google rankings by increasing your visibility
- it has a wide distribution to multiple video sharing sites. Almost as soon as you upload your video here, it directs it to all these sites for you.
To get people to visit your sites after watching your videos is important to measure the success of your video campaigns. You should (whenever possible) add elements of your brand (e.g. logo) to the screen, either throughout the video (in a corner) or at the end. This helps people remember your brand. The other thing that you should almost always do is show your URL and speak it out verbally as well.
If you have made the video well, then you probably have a call to action for the viewers. This can be anything from signing up to follow you, visit your website, buy your products, become member of your online community, subscribe to your blog or spread the video to their friends.
If you can add a “cliffhanger” moment for them at the end, that may compel them to visit your site or wait anxiously for your next video. Make them interesting and interactive.
Another important thing to keep in mind is that you should add your URL to the video description as well. This is where they can easily click to visit your site and learn more about your products or services. Videos are incredibly powerful and we all need to form our own video sharing strategies and learn from each others successes…
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YouTube & Using Online Video In Your Marketing - Part 1 |
What if I told you that by adding one more element to your marketing efforts, you can potentially;
- Increase your traffic by at least 20%
- Increase your search engine rankings significantly
- Increase your outreach and visibility significantly
- Increase your brand value significantly
- Make your customer interactions much more direct and personal
What would you say? That special something has a tested ROI of at least 150%. Yep, you’ve guessed it - I’m talking about videos. Yes, videos! We’ve all heard of Youtube and other such video sharing sites.
Whenever we’re working, researching or doing just about anything, we turn to Google. Its ironic how much we use it. Its almost like our lifeline. NOW IMAGINE this: the size of Youtube in terms of daily page views is DOUBLE that of Google. Can you believe that? Its pretty awesome, isn’t it?
The numbers of viewers and regular users of video online are massive to say the least. This crowd is averaging an age of 30 years and has people from all age, gender and location demographics. Half of the videos are watched on video sharing sites, and the other half are watched on other people’s blogs and websites.
I want this to be an important part of every marketing campaign that I see. You have to leverage the power of videos for your launch and see how it amplifies your sales…
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