Strategy
Using Trackur for keeping track of your online reputation |
If you have been networking online for a while and are prepping people up for an event or an exciting launch, chances are that people will be talking about you (or your company, or product). Sometimes it becomes increasingly difficult to keep a tab on all such discussions to get a feel for the general (or majority) tone of the conversations. You need to be able to gauge the effectiveness of your campaigns or social networking efforts, to see whether or not you are using the right mix of approaches.
Getting an early feel equates to directing your business decisions in the right direction, thus online reputation tracking becomes an integral part of your social life. I recently came across an interesting software that is built around this very concept, and does a great job at it. Say hello to Trackur.
It monitors traffic based on the keyword(s) that you want to track on websites, blogs, videos, multi-media content and gives you trends based on the analysis. Apparently, its just been opened for public downloads some 4 months ago and is already catching a lot of media attention. They have three different pricing models based on how many keywords you want to track. For a single keyword tracking (e.g. “Simon Ford”), it’d cost $18/month - so its not a cheap solution. However, for event marketers whose businesses depend on reputation, signing up can be more beneficial than costly. As an example, identifying bad PR early on can help you deal with it better.
There are some competitive products in the market as well, like BrandsEye and Reputation Defender which may even be cheaper alternatives. What I noticed about Trackur though, is that it is focused a lot on simplicity and searches the internet pretty rigorously to ensure the data is as close to accurate as possible. You can measure the effect of your prelaunch hype marketing and the buzz before your events. You can see the spikes and troughs in the conversations and add relaunches or promotions when you see the conversations fading out. You can customize your tracking by putting filters on the keywords that you are searching for.
Watch the video if you are interested in finding out more about it:
Simon U Ford (SUF.EDBD)
Today’s tip! To get search engine traffic you must own software that’s capable of showing you everything the search engine spiders see.
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Creating Traction Online |
One of our commenter asked a very valid question, Do social applications (like Facebook) only begin to help in marketing events after a critical mass is already achieved in your following?
In my own experience I would agree that greater hype is built when more people are talking about it. However, having said that, the powerful thing about social media is that you can attract “more people” to your page without even knowing them. Initially when you’re just starting out, it doesn’t matter how many people you have on your Facebook network, what matters is how you get through to the people who could potentially be interested in attending your event.
For example, let’s suppose your target audience for an event are college students and frequent travelers (25-35 age-group) in Florida. We already know that the market demographics on facebook are skewed towards college students and professionals. So the potential of your market size is considerably huge. Theoretically, all you need to do is reach out to these people!
I’ve noticed that when events are built into fun activities, they can turn into great powerhouses for generating hype. You can build a page on the social networking apps with customized navigation and add applications over it to get the people involved in the pre-launch stage…
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