Technology
Beyond Web 2.0 - Getting Prepared For The Next Step In Web Technologies |
While planning events, the mediums to communicate with the prospects and audience have grown massively. A few years ago, event planners could never have dreamt of having such upfront and direct communication with the attendees before the events even took place. Today, not only is it possible, it is a highly recommended approach for planning your events.
Planning and marketing an event is about building the entire experience for all stakeholders involved. The better you can build a story around the event - the more the excitement and anticipation. It’s fascinating to see how different social mediums can be leveraged to communicate these stories for the targeted audiences to spread. This involvement and communication with your customers is so important now, that it can make or break your events. And since we all want to leave that good after-taste in everyone’s mouth and earn our well-deserved bragging rights, I strongly recommend trying your hand at these social mediums to your advantage. They pay off for events and parties that I plan, every time!
You can only understand its true value if you put yourself in your customer’s shoes. Imagine yourself in a raving crowd on Superbowl or in a pub at a local party, or at a conference launching the coolest gadgets, or at a countdown on Time Square? When surrounded with people who share your interests, chances are that your excitement will amplify and become contagious.
Now imagine building an event with that kind of viral and contagious excitement even before it happens. Imagine the traffic it would generate to your local party, big conference, product launch, or whatever it is that you are planning. It has worked wonders for us, and I’m sure you can benefit a lot from it as well. It’s time for you to think about how to build the right kind of stories around your events and most importantly, how to effectively build a strong online community of fans.
Simon U Ford (SUF.EDBD)
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Google News is ensuring a 100% digital future |
So when everything else is going digital, and readership stats of paper newspapers were decreasing - we had this thing in the back of our minds that it might not go away completely. We’d still need to access old papers in libraries, right? Wrong.
Google News just announced an update to its Google News Archive that it will store electronic text and scanned newspapers of the past.
This is great for researchers, who will then be able to ’search’ through actual historical newspaper data while working on their projects and papers. However, keep in mind that all of this content will take time to load up and integrate. So, only time will tell how well this initiative goes for Google.
Great things ahead!
Simon U Ford (SUF.EDBD)
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Top Technology Uses In Events |
1- Quick updates via Twitter messaging through cellphone/wireless networks. Ally has a good post on this here.
2- Sensors for foot traffic calculations. This has been around for a few years, but its how the data is applied to streamline traffic, staff placements and reduce risks of bottlenecks thats important.
3- Interactive Video multi-channel dispay screens. Link this up with live web-casting and you’ve done a favor to all of those people who could’nt make it.
4- For parties, having LED lighting choreographed with music adds a level of oomph.
5- Gadgets for direct attendee data tracking to use during and post event analysis…
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