Behind the tens and thousands of blog subscriptions and email sign-ups - we tend to forget how immensely useful services like Google Alert can be. Its almost like a robot doing your routine Google searches for you.

I would recommend Google Alerts to all of you. Go in and put a watch on events that are taking place, the latest event marketing trends and also on your competitors businesses. Google aggregates the news (blogs, sites, news sites, etc) and emails them to you. Anything that can influence your plans, event, contingencies, budgets, clients, vendors should be kept a careful watch on.

Its a must-have for researching and event planning phases…

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