Content

Content Distribution Dynamics

Content distribution has shifted from the newspaper delivery model to a more complex model where everyone can share content with people of their choice; where anyone can second someone else’s content by sharing it across public networks like Digg.com and Stumbleupon.com for the world to see; where anyone can send off their content to aggregating sites.

Content distribution has changed. People decide what content is of value. People decide who to listen to. People decide the popularity and, consequently, the search engine rankings of content…

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Searching for media files with FilesTube

Yes - so we’ve all seen youtube and other such websites make it big in the online world. A good search engine for files was inevitable and it was only a matter of time before someone launched it.

Our businesses require active research, and often times it requires alot of file transfers, downloads and exchanges. These files are from multimedia files to content, PDFs, podcasts and so on. FilesTube’s slogan “Download Everything” pretty much sums up what they have to offer.

So all of you who have to research often and find themselves on Google invariably most of the day, can bookmark this site for their daily site-visiting as well. Its good. Its fast. And it offers a whole bunch of things for downloading that we’d have difficult finding elsewhere.

This is especially good for event managers who want to upload videos of their events for other people to view and download. Great stuff!

Simon U Ford (SUF.EDBD)

Today’s tip! YouTube’s the second most searched engine after Google. Because of the barriers to building a video centric community you often find they’re the best quality. Tubinator helps build your YouTube community faster!

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Inspiring audiences through content

Have you come across the website MuseStorm yet? Its actually pretty interesting and I have a feeling it may be somewhat useful for event promoters as well. Apart from their interesting web interface and catchy color scheme, their services also stand apart. Here’s what they have to say about themselves:

“MuseStorm provides the one platform you need to produce, manage, analyze, and deliver widgets that extend your brand message into social and viral environments.

We help agencies and brand marketers focus more of their time and attention on the creative aspects of building social- and viral-marketing campaigns.

You bring your creativity. We’ll provide all the technology you could ever need or want. MuseStorm. Inspire your Audience.”

So, if they are helping us deliver our messages to the right people so that they can potentially become viral campaigns - then we should definitely check them out to see how good they are at it.

Marketing is all about spreading the word to the right people at the right time. There isn’t any exact formulas that you can follow for that - you just need to use the right tools and time your efforts perfectly. It about having a sense of timing and understanding your market perfectly.

Most of the credibility that event promoters or managers gain is based on their past porfolios, experiences and the grandiosity of their ideas. All of this is easier to demonstrate and show today to prospective clients because of the way teh internet has evolved. Everything has become pretty much an open platform. This also means that junk content from not-so-good professionals will flood the space as well. This makes it even more important for you to be able to stand out amongst the crowd and speak in a way that reaches out to your audiences.

I call that inspiring content. Content that makes people think, talk, discuss, comment, react, share, learn.

Simon U Ford (SUF.EDBD)

Today’s tip! Every marketing campaign starts with keyword research. If you’re serious about earning money online you’re first investment should be a great keyword research tool.

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