Can Google be beaten at their own game? I need your help! |
The “experts” talk about YouTube like it’s the be all and end all for traffic online. Like you simply upload a video and you’re rolling in money.
I think we all know that’s not the way it works.
Truth is, most videos are lucky if more than a few people watch them, most videos never go viral (like you hoped).
In fact, of all videos published on YouTube;
79% get a min of 20 views
50% get more than 100 views
less than 20% get 500+ views
less than 10% get 1500+ views
3% of videos get more than 25,000 views
1% get more than 500,000 views
There’s only a hand full of ways to get lots of people to see your video on YouTube:
1. You already have a big email list you can send to watch the video.
2. You have a huge blog readership and you embed the video in your daily posts.
3. Someone *else* with a big list or popular website somehow finds your video and introduces his list/web site visitors to it.
4. You build yourself a big community on YouTube, this takes time.
Or
You get your video to the top of Youtube’s Search results.
Now, YouTube is the second most searched engine on the Internet after Google. Top rankings for competitive key words in YouTube will attract enough targeted people, who, if they like your video, will distribute it to their existing networks.
Now, I can hear you asking yourself,…”how the hell do I do that?”
My answer is the same as I give anyone who asks how to rank well in Google.
AVOID THE HOPE MERCHANTS AND LISTEN TO PEOPLE WHO CAN SHOW YOU THEY HAVE DONE IT.
Now, if your online today, you will know “Google Friend Connect” is a much talked about product at the moment. It’s Google’s Open Social widget they released a few months back.
I know it’s crazy to think anyone other than Google could ever secure top search ranking in YouTube for a phrase named after their own product. I mean, how do you beat Google at their own game. They only have 10 billion dollars to invest into the best brains and resources each year.
They own YouTube for god sake?
It’s not just Google you have to beat. It’s all the other Social Media gurus competing for the overflow that comes with any new Google product. These guys are the best at what they do, what they do well is rank above the rest of the online world. These people are more than happy to rank 4th or 5th after Google themselves.
Well, I have never been one to accept I cannot be number 1 at anything I do. What’s the point trying if you don’t believe you can win?
So hold onto your hats,…. With your help we are going to get my Google Friend Connect video to the number one spot in YouTube.
Now, I have got us off to a great start. My video is already sitting at number 6 for the phrase “Google Friend Connect”. The only video’s ahead of mine are Google’s video’s, now, bear in mind here, my video only went up 3 days ago, rest assured, I do know what I am doing.
Now, here’s where I need your help?
Mow before I go on lets make one think clear. I’m not going to pay you or I am not going to get your videos to rank number 1 for you. That’s feeding you fish. I’m going to teach you how to fish, I will teach you how to do this for yourselves.
That’s right, I’m going to show everyone who helps how to do this. Remember, I am shooting for a pretty tough phrase here, Ive taken Google on at their own game,… it’s their own product I am trying to rank number 1 for.
Here’s what I need you to do;
1. Log into your YouTube account and search the phrase “Google Friend Connect”.
You will see my video ranking 5, 6 or 7 depending on where you live. It’s got a Google map as it’s thumbnail, it was published 3 days ago by “EventsListed”.
2. Go to Google’s video sitting in the number 1 ranked result, open it, rate it, I personally think it’s only worth a 3 or 4 max, you be the judge. Then, close their video before it ends unless of course it holds your attention right through.
3. Search “Google Friend Connect” a second time. This time go down to my video in position 5, 6 or 7. Open it, watch it right through to the end, after you watch it, rate it the 5 stars it deserves. Now, be sure to leave a comment so we know you’ve done it.
That’s it!
Tell all your friends about what we are doing, Digg this post, bookmark it everywhere, share the video, ask your friends to help.
IMPORTANT: So I can send you a link to the training video that explains exactly how to do this with your own videos. I need you to subscribe to my “EventsListed” channel, otherwise I cannot send it.
If I see your comment on my Google Friend Connect video and you have subscribed to my channel, I will send you a video link within 3 weeks. Let’s give ourselves 3 weeks to get my video to pole position.
Also, if you’re comming to my channel to subscribe anyway, why not friend me and leave a comment on the channel whilst your there. I look forward to meeting you.
Simon U Ford (SUF.EDBD)
Today’s tip! YouTube’s the second most searched engine after Google. Because of the barriers to building a video centric community you often find they’re the best quality. Tubinator helps build your YouTube community faster!
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Who builds online products? |
We do, of course. Do we? Despite the growing number of online consumers? Despite the easy interaction that we can have with them? Despite the platforms that we can use to collaborate with them during the development of our product?
If you can involve end-users into your development process somehow by early stage testing or feedback mechanisms, the value of your product is sure to increase manifold. Its equivalent to investing in heavy research. Its a better position to identify usability and UX design issues. Its the best way to get prospects on board and get them excited about the venture so that they can spread it from there.
So, who really builds online products? We come up with ideas. We hire resources. We get the business models and launch plans setup. But who really builds the products?
We need to learn to allow ourselves to stoop low. We need to allow ourselves to stop and listen. We need to learn to allow ourselves to put our ideas aside and give others ideas some weightage. We need to learn to allow ourselves to understand what is best for the people who will eventually use our products. What do they want. How do they like to work? What do they currently do? What are their frustrations? What are their aspirations?
Who builds online products? The engineers who design it? The developers who code it? The designers who lay it out? The copywriters who sell it? OR The users who will use it? Add that special ingredient to your product development cycle and you’re sure to hit the right needs and make it big.
Dont presume, assume or come up with baseless needs. DONT estimate. Be specific. Talk to people. Understand them. Implement what you learn from your customers into the solutions that your products are marketed to solve.
Who builds online products? The internet more so than any other medium has meant that we all do, we collaborate in carrying our collective endeavors forward at a rate that is 7 times faster in online businesses than it is in off line business.
If building products or services for any online economy you must understand trends and you have to rely on feedback through ongoing conversations with your audience. If you don’t, the chances of ever getting online products that your customers need, when they need it, are very slim.
Simon U Ford (SUF.EDBD)
Today’s tip! If you want to source the best JV partners in your niche, you need a software that sources those selling the most product’s in your niche!
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“All Marketers are Liars” - Seth Godin speaks at Google |
Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog.
Tags: sethgodin, google, all marketers are liars
Simon U Ford (SUF.EDBD)
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Stay On The Watch With Google News Alerts |
Behind the tens and thousands of blog subscriptions and email sign-ups - we tend to forget how immensely useful services like Google Alert can be. Its almost like a robot doing your routine Google searches for you.
I would recommend Google Alerts to all of you. Go in and put a watch on events that are taking place, the latest event marketing trends and also on your competitors businesses. Google aggregates the news (blogs, sites, news sites, etc) and emails them to you. Anything that can influence your plans, event, contingencies, budgets, clients, vendors should be kept a careful watch on.
Its a must-have for researching and event planning phases…
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Using Google Adwords For Driving Traffic To Your Event Page |
Why is a Google Adwords campaign important? As an event marketer, you probably have some fancy event pages where prospects can build communities and get information. If you’re a techy event marketer, you probably have cool widgets installed in the event page to build hype and excitement around your events. The issues that event marketers are likely to face is how to draw more and more people to your event page. Thats where Google Adwords comes in.
When we’re looking for information online, the first thing we do is look for it using search engines by typing out relevant words or phrases. These words are called “keywords”. With the help of these keywords, you can attract your customers to your event pages. If you’ve been following my blogs, you would already know how much I support social networking sites and blogging to expand your event communities.
Simply put, Google Adwords is a way to maximize the content and attention of those social strategies. You should never let them go waste. Here are the steps to go about them:
1- Work on finding the best keywords for your event. Don’t just stick to generic words like “event” or “concert” - get into detail, find longer tail key words that indicate the person searching them have commercial intent, like: “rock concert ticket sales”, “Celine Dion concert tickets”, “concerts in Alabama”. Remember one thing: The purpose optimizing keywords is to get your targeted stakeholders to your site and if possible stakeholders who have commercial intent. Whether you want audiences, vendors, potential sponsors, etc. Customize the keywords accordingly. The success of your campaign depends entirely on these keywords, so make sure that they are as relevant to your audiences as possible. However, keep in mind that once you have the desired keywords listed keep them on the side for reference.
You can get assistance from SEO professionals for this step if needed. You can find SEO experts in different online project outsourcing sites.
2- Decide your Google Adwords campaign strategy. What will suit your own marketing goals better? You can choose between cost-per-click, cost-per-impression. In cost-per-impression your ads get placed on 3rd party websites relevant to your target audience instead of them being placed on Googles search engine results pages. This is a little more focused on your event’s niche and is thus a good (and cheaper) option for advertising. So in the above example, people who are interested in rock concerts (targeted audience) will see your ad…
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Selling Products At Your Events? - Google Products, Just Do It! |
If you are selling products, event tickets or promotional merchandise online; then you should be listed on Google Products. When people search for products online, Google runs a keyword search in Google Products and gets the top searches on the first page (spots 1 or 11). If your products are on Google Products, you’ll get a higher ranking chance, and consequently more traffic. It is generally estimated that almost 10% of a product sites traffic comes through this channel. Which is huge, so if you haven’t listed already, make sure you do so as soon as you can. Nobody wants to miss out on those potential sales just because the target customers couldn’t find you.
Basically, its an interactive shopping service where customers can find and rate your products etc. When you are submitting your products to Google Products, make sure you write the information correctly. Add your feed with the product’s description, pictures, url, price etc. Make sure you use relevant keywords in the title and descriptions. Also, keep in mind that if your prices are good you’ll get a higher ranking - so don’t add exuberant prices without evaluating competitive sellers. The better your price the better your ratings will be and consequently the better the search rankings…
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