Does W.O.M Marketing instigate informed consumer choices? Today’s consumers are not as prone to exploitation as they were in the past. The prime reason for this being the exposure to all different products and services – thanks to the evolution of the internet. Along with search engines, social networking sites, such as bzzagent, facebook, my space and twitter have aided in making the once ignorant consumer , well-informed about the variety of services and products available in the market; providing them the opportunity to make a wise choice suiting their needs. While on one hand social media is facilitating the consumer, on the other they are serving as a plausible marketing tool, primarily with regards to word of mouth marketing.

Word of mouth marketing functions through an individual’s personal recommendation regarding specific services and products. The biggest advantage it has for the event marketers is the maintenance of the trust level amongst the consumers, while your purpose is being fulfilled to the utmost. “Harry Potter” is perhaps the best example of how effective word-of-mouth marketing is. So, why not utilize this top guerrilla marketing technique along with others to give a boost to your business?

As I mentioned before, social media tools are serving as an event marketer’s right wing. Add informed consumers publicizing and reinforcing your product amidst their social circle, and you have the best marketing strategy lined up!…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.