Hype building
Prelaunch buzz - does BuzzLogic help? |
“Conversation targeting.”- I was looking around for platforms that completely utilize the power of social media to provide formal WOM services. Our markets often follow certain credible blogs and news sources and are highly influenced by them.
As an example, in the tech sector - when TechCrunch gets hyped up about a new web 2.0 product, their thousands of followers follow suit. Its just a natural way that people react. Hype catches hype - buzz gets around. So, having said that, its always interesting to see businesses that are based on completely on this model and have something solid to offer.
They are targeting marketers, advertisers and even bloggers for their services. It is specifically designed to allow us to target our conversations to our prospects, by finding the right influencers in the market. If your entire campaign is based on your ability to generate prelaunch hype - then this is a sure shot way to go. The ROI is almost immediate. What you’ll need to focus on is converting the high traffic to customers. If your websites are perfectly designed to close sales, then BuzzLogic can definitely help you buy that jacuzzi you’ve been dreaming about.
For event marketers creating the right buzz becomes even more important for a successful marketing campaign and a smashing event. The amount of buzz is proportional to the audience attendance and excitement - which in turn is proportional to the margins that you can make out of the event.
Yes, influence really is golden. If people get to hear about something good from someone they trust, its far better than any marketing message can ever be. The thing to be careful about would be to ensure that your products or events really are that good and worh talking about. Once the buzz is ignited, it needs to spread - not die out. So, make sure you’re worth the buzz and let BuzzLogic do the rest.
Simon U Ford (SUF.EDBD)
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Event Planning - How To Leverage Social Media To Build Hype |
Using social media channels to market events is a great strategy for getting attention and building excitement around an event. It is a low-cost way to promote your events to a larger audience and build hype and fans. I tried some pre-launch marketing steps that helped me generate a lot of buzz around a live coffee talk-show at the New Port beach a while ago. I am sharing the steps with you:
Step 1: the social networking pages
It is important to understand and build the brand of your event first. What makes it different and unique? Why should people care to attend? After you have a fair idea about your brand, the first step is to create your event pages using social networking sites, like facebook, myspace, squidoo etc. A great example of this is how Tech Crunch markets their annual conferences on independent specially designed pages for the event. These pages go through a cycle of pre-launch information to live updates during launch to post-launch winner lineups. It’s a place where you can participate in the discussions, see who else is coming, review the startups that are going to pitch, and just get a feel for the buzzing activities around you.
The great thing about social media is that it is offers the flexibility to design the pages in community specific ways. The pages that you build for a official conference can be very different from the ones you make for a club party.
Step 2: building traffic
You can get traffic to your social pages directly or through referrals and links. The more the links your webpage gets, the better the search engine rankings. The better the search engine rankings, the more likely your potential customers or audiences will be able to find you. The traffic coming in from these secondary sources should not be undermined, since it brings in people who are more likely to be inclined towards being interested in what you are offering. Social media traffic can easily be managed through strategic marketing methods…
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