Blogging
Blogging About Your Event |
Blogging is one of the most defining inventions of our time. While there are thousands of blogs that are just used as personal journals or ways to rant and vent; useful and meaningful blogs have a strong presence as well.
Its amazing how different people hold separate opinions, have individual preferences, perceive things differently, have their own ways of expression, and think with unique mindsets. Its amazing how much variety there is in human personalities. Its amazing how societal and other external factors influence our perspectives. Its amazing how two poets would always come up with different lines, even if they are writing on a similar topic. Human psyche and behavior amazes me. I have heard that close to 50% of all searches in Google are new word combinations or phrase structures which is astounding if you consider the number of searches each day.
Thats when the power of blogs as a means of transferring one persons thoughts, experiences, opinions, knowledge to the rest of the world at a just a click of button becomes so immense. Its a remarkable medium of conveying messages to your audiences in a meaningful, personalized and rich manner. This is why whenever I come across someone who shrugs and says “oh I don’t know about blogging for my business, I’m not much of a writer”, I just can’t help but feel bad for them. You’re selling to people online, you are putting up online advertisements and banners in different websites, but you can’t blog? I often question the thought process behind such an attitude if working online, do these people honestly think they can compete online today with little more than a product, service & a sales pitch? If you can’t write, hire someone to write it for you. If you’re busy, get someone else involved…
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How To Get Other Bloggers To Pay Attention? |
The blogosphere is fascinating - on the one-hand it is an open environment of people sharing interesting ideas between micro-mediums of influence, and on the other blog-based business are making bloggers increasingly more political in how they interact with others.
The best analogy for blogging I have heard is that its no different to a dinner party where all the guests were knowledgeable on a particular topic. Throughout the evening conversations, comments, retorts, statements, stories & lessons would be traded. As the night wore on it would become evident to all those present that the knowledge base and more importantly the ability to articulate this knowledge was not equal across all participants. In fact it would be most probable that one or two of the parties at the table will have established themselves as unrivaled authorities on certain subject matter.
Blogging is, in my view, a very large dinner party that spans the world and it never ends.
So if you have an event you’d like to promote, what is the best way to get other bloggers and influencers to engage into a conversation with you about it? You have to be in a conversation in order to be considered an authoritarian contributor to it, right?
Here’s a few tips:
- Dont be anonymous to a blogger - get to know them. Bloggers dont like being used as a promotion tool. You cant make that as a premise of knowing them. Most bloggers write because they want to meet interesting people and share ideas with them, they too are looking for conversations with other bloggers who can challenge them and their views. So to begin with try to establish a relationship with bloggers you respect by participating as a commenter and also otherwise.
- Make it easy for the blogger to research you. Bloggers have a lot of demand on their attention from people trying to get in touch with them. They will try to make very quick decisions on whether or not they want to get to know you. So make sure you are active enough in social media that it is easy to discover who you really are. Consistency in your online activities will help other bloggers form quick opinions on who you are and if they want to enter into a conversation with you or not. Remember, cream always rises to the top if it’s in the bottle…
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