Social Media Strategies

Article marketing

I haven’t been an active promoter of article sharing, but since we discuss social media strategies here, it is important to talk about what content sharing sites can do for your business. We market online to get to the top page ranks in Google. We want to get to the top page ranks so that we direct more traffic to our sites. We want more traffic to our sites so that we can convert more customers. We want more customers so that we can make more money.

Ezine articles can help us achieve these steps by bringing our articles to the top. It does a double placement of your articles and also provides you with readership stats of these articles. At first I was under the impression that it accepted junk content - but to my surprise, they are on the contrary very strict about the quality of content. Your articles have to be a hundred percent original and valuable to get accepted there. They have to be informative so that the readers can learn from them. You can not be too sales-pitchy - you can only add three links to your sites within the article.

The way to make the best out of Ezine articles is by creating articles with a high keyword density. Make sure you invest time in figuring out the right keyword phrases for your market and place them in these articles appropriately…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

While article marketing may work for building credibility over time, it shouldn’t be used for one-time event promotions. In the current internet world, there is an onslaught of online content and it becomes difficult to parse through and find valid information. If you are an event manager or promoter by profession, you would want to first build credibility before expecting people to hire you or attend your events. This is a natural process also followed offline, where consultants give away free advice for gaining authority.

I would personally discourage people to write articles just to improve their search rankings or to guide traffic to their websites. While good articles lead readers to your business (through contact information or website links), it is imperative to make sure that your intentions are clear. The bonus is that if you can get insightful articles out for free distribution (through different websites) it is likely to get you credibility and clients. So I’m not advising you to dismiss it completely, but to write wisely…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.