Event Traffic

Event Marketing In a new media scape.

This story is about how adopting social media in the right manner has helped us achieve powerful levels of influence online, and how you can learn the same tested strategies in this book.

Our online marketing landscape is changing rapidly – it’s not like a Monet painting, but more like a view from a train ride. Fast moving. A lot of people make the mistake of trying to learn specific techniques instead of understanding the bigger picture. If you understand the land, the sky, the rainfall mechanism, the role of nature, the topography, the climate – only then can you step out and walk around it comfortably regardless of how quickly it changes.

We all want to take our business online, without feeling threatened, or worse, misguided. We all want to make a lot of money online, without putting our brand or capital at risk. We all want to launch campaigns that attract thousands of customers, without investing an arm and a leg. We all want to be familiar with the tech sites out there, without feeling like a dinosaur. We all want to have a strong online presence for our companies, without screwing it up completely.

This book was written to answer these needs.

"The best book ever written on social media marketing"

- Karin Boode

A little bit of background.

We were sick and tired of the so-called gurus out there and limited vision that they taught in their courses. They only gave away information about how to use tools, without actually teaching anyone why they’d want to use them – or how to use them in combination with other tools – or how to mold the tool around your specific needs, etc. Either these gurus don’t know themselves, or they want to keep milking you by having you come back to them for more and more bits of information.

The next group of people are those who seemingly know a lot of stuff, but they cling to their knowledge, like a lioness protects her cubs. You can’t go close and survive. They forget that the biggest value of today’s world is in giving and sharing information, not in hiding it.

There wasn’t any trainer or book that addressed these needs, by teaching you how to walk the walk or swim with the tide. Nobody wanted to experiment, and test, and go crazy validating theories to understand the mechanics of the online marketing world. That’s where I came in.

I have been teaching online strategies to friends and acquaintances for over a decade now – from pizza parlor owners to farm land owners, to event marketers, to backpacking accommodation providers, to safari tourism spots, to clubs and bars, to B grade movie stars. Yes, I’ve had quite an adventurous life – but the best part of it all is that throughout my life, the world kept throwing people with problems at me… and I kept teaching them as a friend and mentor. I love helping people – it’s like a natural high.

When so many of these friends made it to the top of their business, just because of a mindset shift that I introduced to them, I just knew that it was time to share these with the rest of the world.

It took me quite a bit of time to get down to writing this book, because I was busy with managing the development of my event marketing web 2.0 startup, running 3 super-active blogs, and managing virtual teams in 4 different countries, along with building my own personal brand and presence online. There were times when I wished there were more hours in the day. But when you have to do something important, you just have to get down to do it – sacrifice sleep, social life, and everything else. Because of this, I’d like to dedicate this book and its success to my family, who have supported me through this time. I wouldn’t be the same person without them.

What’s the big deal with Social Media anyway?

The good news is that you don't have to follow those self-proclaimed-gurus or formula-based-programs. All you need to know is the inside-out of the different social tools and how they all correlate to each other. Once you have this knowledge you will be the best marketer for yourself, instead of relying on other people teaching you short lived tactics and selling you their opinions.

Regardless of whether your budget is flowing or tight, prudent marketing is important to get noticed. I remember reading somewhere that...

"Advertising is a tax paid by business people incapable of getting their message out through social media."

Don’t get bogged down by jargon. Simply put, social media marketing (SMM) is a way of stamping your presence online to benefit your business.

The internet is increasingly becoming the most sophisticated business tool ever - with businesses selling to, communicating with and supporting customers regardless of their locations.

What's astounding about this is not just the efficiency and sophistication, but the cost. The costs are close to nothing. But if you're just another person trying to pave his way through it without the right strategies, then you'll get buried in the sea of content.

The question isn't why social media is important. For all intents and purposes, there isn't any other media. What we need to ask ourselves is how we are planning to make social media an effective part of our business?

Other than the cost of learning the ropes and of producing the content, social media costs nothing. You can reach out to people at the grassroots using free online tools... you can build your credibility in your niche... you can run campaigns by engaging your users directly.... there's no limit to what you can do.

Why you cannot afford to let this opportunity go?

Five years from now, you will struggle to get a simple marketing message in front of the masses by simply posting advertisements in a newspaper, on radio, or even TV. There will always be a place for traditional advertising, but our highly responsive media landscape has changed forever. This is not an impulse trend! Social Media is NOT going to fade away. Social media is here to stay and it’s an absolute, deadly-silent game changer that's sneaking up on everyone. You need to be a part of this insanely profitable new age social marketing phenomenon.

"Event Traffic - Event Marketing in the New Media Scape" eBook is now available to download at $47

A bit about the book

We test for you so that you don’t have to:

Business owners capable of launching new products or services with these strategies are able to trigger insanely profitable campaigns that reach tens of millions of people. I'm talking about tens of millions of people promoting your business for you for free, by passing information from hand to hand across social media in a matter of hours.

We’ve tested these strategies ourselves from scratch. Each and every thing that I have written in the book is tested, tried and proven to work.

New and innovative strategies not taught anywhere else:

Event marketing through revolving door launch campaigns predominated by‘a survival of the fittest' mindset is radically different than what you're use to. I am here to tell you that it's also recession proof!  

This amazingly simple, yet deadly effective technique taught in my book will supercharge a formula that can only accelerate the growth of your business. I call it the ‘revolving door technique’ because just like revolving doors go round and round, business marketers can keep launching and re-launching benefit driven events forever.

These unique strategies, strung together by brutally effective word of mouth marketing campaigns can really stir things up for you. These techniques and events can be magically pieced together to suit ANY marketing action plan.

Event Traffic will teach you a disturbingly powerful, yet easy to follow methodology.

A sneak peek – some of the cool things you’ll learn

You can have the best product or content on earth, but it's completely worthless without having an audience that is interested in it.

Our business depends on your success

You have my absolute guarantee that once you've read this book, you will have a deeper perspective and understanding of how things work online. If you diligently apply the knowledge and insights you learn from reading this book, and the efforts do not result in increased customer-base (both volume and quality) over the next 12 months of launching your first campaign, then you can state your case for a complete and immediate refund.

I will be in touch with you after you've had enough time to read the book. You will receive an invitation to extend our relationship beyond the book and I will welcome anyone who is passionate about the opportunity to join us at the next level of "Event Traffic," one of the most exciting communities online.

As always thanks for your support!

Simon Ford (BEd)

P.S. The escalating online trends in social media, the increase in fancy new gadgets - all of these factors have paved ways for you to communicate with your market on more direct levels. This direct interaction brings you to downright human levels and potentially breaks all gaps between you and your customers. You can build relationships of trust. You can do so much, just by leveraging different tools to form a bridge between you and your customers. You’ve got to start this process now.

Buy “Event Traffic – Event Marketing the New Media Scape” today, and start building your bridge.