Social Traffic Inc. |
If you hold a mirror against your inner motives, what would you see? You’ve been reading and following the activity on this group for some time. You might be amongst those burning the night oil, actively sharing your thoughts and ideas for the rest to see. Or, you might be amongst those who prefer to sit in the back and watch others interact for some sort of passive entertainment. You may be someone who has raised a hand for a leadership role. You may be someone who takes part in the weekly web team conferences. You might be someone who is unsure of the abilities and skills that you can bring to the table, and prefer not to take a chance. You may be someone who has taken a chance, but is still irresolute as to how much you are willing to commit. You may be someone who follows these notes and reads the comments, and yet still haven’t understood what’s going on. Or, you may be someone completely in sync with this vision and are already excited about being a part of it.
If, today, I ask you to hold a mirror in front of you, what would you see?
Movements without selfish motives:
My friends, the interesting thing about all great movements is that you don’t have to sell the idea to the people already fighting for it – they already believe in it enough to want to associate themselves with it.
I see people all over the world rallying against the war that’s just recently started. What motivates them? Why should they get out of their warm beds and comfortable homes to tell the world that they want that war to end? Why do they care? They’re not being affected by it in any way. Their individual ‘say’ would appear to have no immediate effect on the outcomes or decisions made by the leaders, yet they do it anyway. If I put a mirror in front of their faces, what would they see in common? Faith in a cause.
President Obama’s movement is another example of how hundreds of thousands of people across the world united for “change”. Why did they care? Why was the movement successful? Why did he win the elections so easily? There were events taking place everywhere around by like-minded people who all believed in that cause. Nobody sponsored those movements. Nobody paid them to be part of it. Yet they did it anyway. If I put a mirror in front of those millions of people who worked hard in spreading that message, what would they all see in common? Faith in a cause.
I can tell you one thing: Movements are built on momentum. Momentum comes from action. Influential activity is centered around good causes.
We’ve talked about how tightening our relationship in the Social Traffic group is going to make it stronger and more fruitful. Even Seth Godin’s been drumming the same beat in his recent book on Tribes. Tighter groups = stronger foundation = better outcome. Here’s what Seth has to say:
“If the New Marketing can be characterized by just one idea, it’s this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual. Social change, education, new-product launches, religious movements…it doesn’t matter, the story is the same. Movements are at the heart of change and growth. A movement — an idea that spreads with passion through a community and leads to change — is far more powerful than any advertisements ever could be.”
The on-going ‘Social Traffic’ story:
In my previous posts I talked about the rules of engagement that start-ups typically have to go through. I also explained the concept of human capital, and what sets it at a higher standard of commitment than any other kind of investment. And finally, yesterday, we talked about the massive paradigm shift that is needed to be a part of something big. This requires a mindset of patience, commitment, and a collective faith in a cause.
Unlike most traditional models, the Social Traffic Inc has a rather different story to tell.
A group of people believed that the new media scape had changed forever, and that collective value-based relationships can now achieve so much more than an individual possibly can. They felt that forming an institution that represented these changes can greatly impact people’s perceptions of social media as a marketing tool. They knew that working together to form such a system driven by collective synergy and focus will result in value for all of them as a greater whole. This group of people, came across each other by chance. Slowly, their conversations evolved into what we know today as “Social Traffic Inc”, a name, an identity that is already being talked about by many.
That group of people are amongst us. We are Social Traffic Inc.
Everything from the way the roles are divided, to the way the prominent members will stand out and be measured for value added; is different from traditional business models. We are to be oriented for the same goals to build a setup through which all of us can benefit from the fruit that it bears. But our focus is the love and passion (and challenge) of achieving those goals, more so than dreaming about that fruit that will fall once achieved! We don’t want bankers, investors, suits, or executives on our board of directors who have climbed the corporate ladder telling us what to do, where to look, or what to say. We wont tolerate small mindedness, pretentiousness or people adding least value climbing a success ladder through friendships. We consider ourselves proficient in all of the domains, areas and niches that we will be working under. We are building a powerful network connected through strong, trusting relationships who will act when asked. Social Traffic Inc will become an umbrella, under which our talented constituents will leverage their expertise as a powerful co-operative.
Our first demonstration of collective influence came about through a quickly orchestrated Christmas cheer campaign on Facebook, our next will be a much bigger step. It will come from the success of the Earth Day Birthday, our Earths biggest birthday party, brought to you by Social Traffic Inc. The Earth Day Birthday party campaign is exciting because not only will it demonstrate our expertise in the social media marketing space – it will also result in actionable achievements in the form of physical events all over the world throughout the same 24 hr world time-frame. This is a project that transcends space, time, cultural and social barriers – since the only asset each and every human being has in common is the earth we all call home.
The Earth’s Birthday is a celebration that goes way beyond borders – and may even result in a large enough buzz or hype that it will go beyond the human races and other petty differences throughout the world as well. It may just be the celebration needed to bring everyone’s focus together as one; all religions, races and classes who just for one day can share in a common celebration that is focused on what we all enjoy together here on Earth. Every man, woman and child who acts is helping to write the Earth Day Birthday story that officially starts next week.
Everyone can become a part of it and contribute to this common focus on whats great about our lives; lets all start speaking the language this campaign will be leading, a language all people will respect and look up to as a path leading to whats good and whats right about the world we all share. I’ll be writing a lot more detail about that campaign in the coming weeks. Please tune in and when you are asked to act, act. Our Earth is way too important to us for you to be a passive observer on this one. Make a difference through a small contribution because it leads to others doing the same. This is how movements unfold making all of “you” extremely important participants in this campaign having a massive impact, or not.
Since we won’t be financing ourselves with cash – all we have in the beginning is human capital: our time, our adrenaline, our tears, and our sweat. Unlike traditional start-ups, this will be a 100% virtual social media marketing venture – thus saving costs in infrastructure, equipment, office space, human capital, sales etc. We don’t need infrastructure or equipment because we all have it in our homes. We don’t need to produce products, thanks to the web 2.0 tools at our disposal. If we invest time instead of cash it’s the same outcome, instead of employing talent we employ ourselves. Which is why it’s important for the key people amongst us to offer something extra special in terms of value (experience, expertise, insight), for each of our leadership roles that need to be covered. Glen’s Croisers been discussing those roles with anyone interested. All we do is demonstrate our capabilities, sell our knowledge and expertise, and leverage the social networks that each of us have already been establishing for the past few years.
In effect, this would make us all evangelists, directors, employees, shareholders and executives in the venture at levels proportionate to the value we each add to it’s success – since each of us will have invested our good will, our commitment, our sweat and our time into it.
But, just words alone mean nothing without action. This is why we have an intricate selection process in place to ensure that those people get the center light who are most deserving of it. It doesn’t matter what background they come from. It doesn’t matter what country they live in. It doesn’t matter how big a reputation they have or how many years of experience they have under their belt. All that matters is how committed they are towards investing their effort into adding value for getting an exciting project like this off the ground. Regardless of success, participating in the process itself is going to be a hands-on learning experience that you could not buy in three lifetimes. What matters to others who have made this commitment is that others who are stepping up are willing to push beyond their comfort zones to learn things they don’t already know at the same time as investing all that they do know.
If each of our roles is a thread – then we are essentially weaving a cloth of an intricate and unique design. This cloth will become our legacy – together we’re weaving it. Our story will be told as the new way of building companies across new media, a new marketing model founded by Social Traffic Inc is what will put our name in front of the world as collective thought leaders and movement creators. This cloth, our legacy will become proof of concept. This cloth could never be woven by just one person.
Where are you heading?
Very few people get this opportunity in real life. Are you completely aware of the responsibilities you will have to shoulder, and the commitment you will have to make to the cause?
If I hold a mirror against you, what role do you see yourself carrying out with commitment and integrity? Holding a mirror up against ourselves is extremely confronting, eye-opening, honest, and personal. But always remember, it is incredibly important.
The Social Traffic leadership team will introduce themselves in the comments below. Please contact Glen Crosier, our human resource manager to get yourself involved in this exciting opportunity.
Put your name and email address on this list,…your first email will put you in touch with Glen directly;
http://www.socialtraffic.biz/super-promoter-two-opt-in-page/
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Jonathan R. Rivera
