Who builds online products?

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We do, of course. Do we? Despite the growing number of online consumers? Despite the easy interaction that we can have with them? Despite the platforms that we can use to collaborate with them during the development of our product?

If you can involve end-users into your development process somehow by early stage testing or feedback mechanisms, the value of your product is sure to increase manifold. Its equivalent to investing in heavy research. Its a better position to identify usability and UX design issues. Its the best way to get prospects on board and get them excited about the venture so that they can spread it from there.

So, who really builds online products? We come up with ideas. We hire resources. We get the business models and launch plans setup. But who really builds the products?

We need to learn to allow ourselves to stoop low. We need to allow ourselves to stop and listen. We need to learn to allow ourselves to put our ideas aside and give others ideas some weightage. We need to learn to allow ourselves to understand what is best for the people who will eventually use our products. What do they want. How do they like to work? What do they currently do? What are their frustrations? What are their aspirations?

Who builds online products? The engineers who design it? The developers who code it? The designers who lay it out? The copywriters who sell it? OR The users who will use it? Add that special ingredient to your product development cycle and you’re sure to hit the right needs and make it big.

Dont presume, assume or come up with baseless needs. DONT estimate. Be specific. Talk to people. Understand them. Implement what you learn from your customers into the solutions that your products are marketed to solve.

Who builds online products? The internet more so than any other medium has meant that we all do, we collaborate in carrying our collective endeavors forward at a rate that is 7 times faster in online businesses than it is in off line business.

If building products or services for any online economy you must understand trends and you have to rely on feedback through ongoing conversations with your audience. If you don’t, the chances of ever getting online products that your customers need, when they need it, are very slim.


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