Is Facebook good for event managers?

Posted by admin | Great events - the community power »

This is a discussion in which I would like to hear your opinions and thoughts, more than share my own. I have seen how different organizers have made interesting groups in facebook for connecting with their existing clients, attracting new businesses or for networking with other professionals in their fields. Its great to see how facebook provides an environment which is conducive to building these relationships. In the comments, share your stories on how you think facebook benefits you to manage or market your events better.


Throughout my life, I have been studying and testing ways of how to effectively market events. I discovered soon enough that it all comes down to getting people excited about a thing and enabling them to build their own stories around it. Building evangelists. Evangelists are people who are sold on your service so much that they go around marketing it for you – for free! I found out about the “American Idol 2006 concert” through a fan even before it was announced. About the details of the “Macworld” through a fan. About a local “Eastern fusion dance party” through a fan. So if these fans are so good at marketing events to other people, imagine what they can do for your business.

Do you think Facebook allows you to build fans and spread excitement about your events? Let us know your thoughts.


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