Twitter away

Posted by admin | Interact with customers - your best branding strategy »

Lee Oden did it again with a great post on a microblogging survey that they conducted.

According to that survey, the maximum percentage use (almost 30% of the people who use twitter) use it to share links to items of interest. That really got me thinking…

Imagine if YOU were the item of their interest. Yes YOU! Lets suppose you’re about to launch your product and have rolled out an elaborate marketing campaign. Your launch has create a stir in the market and people interested in knowing the progress. The interest makes them start to update each other using microblogging tools, such as twitter, about whatever piece of news they can find about your launch. (“I think they’re going to launch a phone this time. imagine that. they call it the iphone or something..”). The microblogging aspect of it significantly increases the hype curve. You can launch when the timing is perfect and people are most receptive.

Now, during the launch event, keep the excitement rolling. Don’t stop there. Use their third party tools like LiveTwitting to give live updates on the event. Have competitions over these platforms if you want. Get creative. You have all the tools that you need to offer mind-blowing launches - all you have to do is find creative ways of using them.

I’d say. This is a great tool, so twitter away. Psst. Follow me?

More Twitter Insights, Opinions & Even A Nice Video Introduction To Twitter From The Blog World Around Us…….

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Twitter Series B Funding: Done. Raises $15 MM - I spent most of the day digging up more information on Twitter and its Series B round of funding that I reported last night. The update is that Twitter reached an agreement with investors today to raise $15 million in funding at around …

Video: Twitter in Plain English - This 2.5 minute video is a result of feedback from our fans. We’ve received a number of requests from people who want their friends to use the micro-blogging service Twitter, but can’t seem to explain it well. We hope this video helps. …

Twitter: A community or a utility? - I’ve been kind of out of the loop thanks to the mesh 2008 conference, so I’ve missed the furore over Ariel Waldman and her attempts to get Twitter to ban a user that she says has been harassing her. According to her account of the …

Twitter begins to communicate with their users - Today Twitter began to communicate with their users, which they are to be commended and congratulated for. A journey of a thousand miles begins with a single step, there’s a long road ahead, and everyone’s going to learn a lot as we …


| Marketing tools, Social Marketing

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