The power of Word of Mouth Marketing

Posted by writer | Are we listening to our customers? »

Does W.O.M Marketing instigate informed consumer choices? Today’s consumers are not as prone to exploitation as they were in the past. The prime reason for this being the exposure to all different products and services – thanks to the evolution of the internet. Along with search engines, social networking sites, such as bzzagent, facebook, my space and twitter have aided in making the once ignorant consumer , well-informed about the variety of services and products available in the market; providing them the opportunity to make a wise choice suiting their needs. While on one hand social media is facilitating the consumer, on the other they are serving as a plausible marketing tool, primarily with regards to word of mouth marketing.

Word of mouth marketing functions through an individual’s personal recommendation regarding specific services and products. The biggest advantage it has for the event marketers is the maintenance of the trust level amongst the consumers, while your purpose is being fulfilled to the utmost. “Harry Potter” is perhaps the best example of how effective word-of-mouth marketing is. So, why not utilize this top guerrilla marketing technique along with others to give a boost to your business?

As I mentioned before, social media tools are serving as an event marketer’s right wing. Add informed consumers publicizing and reinforcing your product amidst their social circle, and you have the best marketing strategy lined up! By becoming a part of the online social utilities, you can have a one-on-one interaction with your customer; learn what they want and formulate the best possible option you can give them. Have the trend setters of a community recommend your product and soon you will have an army of enthusiasts marketing for you. By introducing an element of “surprise and exclusivity” you can further attract more customers to what you are offering them.

In a nutshell, having informed consumers recommend your product is a great way to boost up your ranking amongst the consumers. Why, we all would prefer purchasing a product which is being recommended to us by one of us, rather than all those flashy advertisements showing only one side of the story.


| Social Marketing

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