Using “article marketing” to build credibility

Posted by writer | Social bookmarking. What is it good for? »

While article marketing may work for building credibility over time, it shouldn’t be used for one-time event promotions. In the current internet world, there is an onslaught of online content and it becomes difficult to parse through and find valid information. If you are an event manager or promoter by profession, you would want to first build credibility before expecting people to hire you or attend your events. This is a natural process also followed offline, where consultants give away free advice for gaining authority.


I would personally discourage people to write articles just to improve their search rankings or to guide traffic to their websites. While good articles lead readers to your business (through contact information or website links), it is imperative to make sure that your intentions are clear. The bonus is that if you can get insightful articles out for free distribution (through different websites) it is likely to get you credibility and clients. So I’m not advising you to dismiss it completely, but to write wisely.

We talked earlier on how to build relationships with your community, writing informative articles to people who are already interested in hearing you is one such way to invest in that relationship.
Find the right places to write to, expand the reader exposure via RSS and then put your writing skills at work. If you want, you can hire people to do the writing bit for you on freelance platforms, such as oDesk or Elance.


| Marketing tools, Social Marketing

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